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Jun
9
2011
7 minute clip showing the tricks/approach of infomercials - tease, pleaze, seize. Use social proof, scarcity, gifting, upsells after getting people to bite on the initial item. Dr. Robert Cialdini is featured.
Jul
14
2010
This post is about marketing and conversion optimization, in theory, but really, it's about persuasion and influence, and can be rolled up and out to a huge variety of scenarios. If you haven't read any of Cialdini's books - run Forrest run! Read and re-read and apply...
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