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Study is from 2005 - is there more recent info? Music and entertainment industry continues to obsess about this - one way or another, the genie is long out of the bottle.

"Downloading 'myths' challenged

Music fans prefer dedicated music players to MP3 phones
People who illegally share music files online are also big spenders on legal music downloads, research suggests.
Digital music research firm The Leading Question found that they spent four and a half times more on paid-for music downloads than average fans.

Rather than taking legal action against downloaders, the music industry needs to entice them to use legal alternatives, the report said.

According to the music industry, legal downloads have tripled during 2005.

In the first half of 2005, some 10 million songs have been legally downloaded."

technology bbc piracy pirate music the_leading_question

Obscurity vs. piracy - interesting story - pretty dramatic results

"Last week, Megan Lisa Jones launched a promotion for her new book "Captive" in a (seemingly) unlikely forum: BitTorrent, a space commonly associated with "piracy." At about a week into her two-week promotion, I checked in with BitTorrent to see how it was going. In an email interview, BitTorrent spokesperson Allison Wagda said that as of 10 am Tuesday, "Captive" had been downloaded 342,242 times.
Though the environment may feel like a strange bedfellow for publishing, the impressive level of exposure for a new book release can't be denied. The marketing appeal of BitTorrent, Wagda said, is two-fold:
The technology and the audience. For larger downloads, BitTorrent is the fastest, easiest way to distribute and download a file to lots of people. And there's no infrastructure cost. Since we have a built-in massive audience, publishers and creators gain a unique ability to engage with users.
For more on how a platform like BitTorrent could be used by publishers, I turned to Matt Mason, director of innovation at Syrup and author of The Pirate's Dilemma. Our interview follows."

bittorrent matt_mason pirate distribution publishing oreilly jenn_webb