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Interesting experimentation by Wegmans with Twitter - they have a real opportunity to tighten the feedback loop with customers in realtime. But will it scale? Do they have the back-end procesess to handle feedback without falling over themselves as Dell, Comcast and others are doing? Beyond pilot experiments, getting to sustainable participation is a definite challenge.
If Intelligence agencies, and now The Army can loosen up and allow viewing/participation in 2.0 - what's YOUR company's excuse for blocking? Hearing real stories from real soldiers is pretty radical transparency - yet with guidelines (not a bad idea).
"The Army has ordered its network managers to give soldiers access to social media sites like Facebook, Flickr, and Twitter, Danger Room has learned. That move reverses a years-long trend of blocking the web 2.0 locales on military networks."
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