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When even the best (at least by perception/reputation) in their industry begins to embrace Open Innovation (Crowdsourcing, Collective Intelligence, what have you), then for those in the laggards category, you better put on your seat belts and step on the gas, or you aren't going to be around much longer. Take a peek at OpenIDEO - from the company that *is* Design Thinking and Innovation.
"OpenIDEO - We have been working on a project for a while now that we are very excited about. It is called OpenIDEO and it is launching today. We are hoping that we can create a platform for you to work with us on some important social innovation projects. Don’t worry if you are not practicing designer. There is room for you to contribute things that may inspire other designers, post your own ideas or you can evaluate ideas that others have suggested. One of the first challenges is for Jamie Oliver, this years’ TED prize winner. The goal is to find ways to inspire and educate people (especially kids) to cook and eat healthier food. The other current challenge is for Gray Matters Capital and is to do with low cost educational tools for the developing world. Check them both out and contribute if you can.
The idea of crowdsourcing innovation is, in my view, still a big experiment. Conventionally the question has been whether the crowd can outperform the internal team. Our view is that small teams are good for some things and the broader community is good for others. The goal of OpenIDEO is to find out whether it is possible to orchestrate a collaboration between the two to achieve better results. We are staring the experiment now and we hope you will join us."
"We knew that most of P&G's best innovations had come from connecting ideas across internal businesses. And after studying the performance of a small number of products we'd acquired beyond our own labs, we knew that external connections could produce highly profitable innovations, too. Betting that these connections were the key to future growth, Lafley made it our goal to acquire 50 percent of our innovations outside the company. The strategy wasn't to replace the capabilities of our 7,500 researchers and support staff, but to better leverage them. Half of our new products, Lafley said, would come from our own labs, and half would come through them.
It was, and still is, a radical idea. As we studied outside sources of innovation, we estimated that for every P&G researcher there were 200 scientists or engineers elsewhere in the world who were just as good—a total of perhaps 1.5 million people whose talents we could potentially use. But tapping into the creative thinking of inventors and others on the outside would require massive operational changes. We needed to move the company's attitude from resistance to innovations "not invented here" to enthusiasm for those "proudly found elsewhere." And we needed to change how we defined, and perceived, our R&D organization—from 7,500 people inside to 7,500 plus 1.5 million outside, with a permeable boundary between them."
"CloudMade, the platform and tools company serving consumers, mappers, developers and advertisers around the world, has won the prestigious Open 100 award, supported by the UK's NESTA (National Endowment for Science Technology and the Arts). CloudMade won Best Company Innovating with Crowdsourcing, fending off other formidable entries in the crowdsourcing category such as Facebook, Twitter and Layar.
The winners were announced last Friday at the Open 4 Business conference at NESTA in the UK. The competition celebrates the power of openness and mass collaboration and was born out of NESTA's search for the world's top 100 companies innovating with openness. Winners of the other four categories included: McLaren (Innovation), WikiHow (Co-creation), Open Office (Open Source Software) and Zopa (Open Business)."
"Since 2009, when ARPA-E first solicited new innovations, the highly competitive program has resulted in 37 projects in storage, biofuels, carbon capture, renewable power, building efficiency, and vehicle designs. Another result has been nearly 500 concept papers on everything from biofuels to batteries for electric vehicles."
Incredible collection of Open Innovation presentations (slides and video), hosted by UC Berkeley and the Haas School of Business.
Open Innovation stories from General Mills - classic tale of needing to get out of your own R&D mindspace, and directly engage a larger audience than "the usual suspects"
Google Moderator is (roughly) an open innovation concept. Apparently it's used internally in Google to surface up the questions that employees would like to have answered, and the crowd votes up or down those that should be prioritized. To my knowledge, there is no downstream process - so this is a "fuzzy front end"-only offering, but an interesting extension of the free services Google is rolling out.
Found via Frank Piller, more on the open innovation concept - have not (yet) been in touch
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