Dan Keldsen's Library tagged marketing →  View Popular, Search in Google

content marketing interview

Short summary: Not all social proof is equally as powerful. Test your assumptions.

marketing conversion persuasion influence social_proof

That's right, digital smell - continues to gain some speed... limited experiment described here, but "mission accomplished" for Natura (a Brazilian competitor to Avon).

sensorama digital_content branding marketing

Have not (yet) read Neuro Web Design: What Makes Them Click by Susan Weinschenk, but this is an interesting summary. Agree that it sounds very familiar to Robert Cialdini’s work, but is also more oriented towards working online - which may make it more accessible to some. Very interesting. Influence and persuasion are incredibly important skills to master - can't say I'm there yet (and it's always ongoing), but without skill in these areas, life and work is going to be much more difficult than it should be.

"Influence can be defined as the power exerted over the minds and behavior of others. A power that can affect, persuade and cause changes to someone or something. In order to influence people, you first need to discover what is already influencing them. What makes them tick? What do they care about? We need some leverage to work with when we’re trying to change how people think and behave."

marketing influence persuasion action

As a "Distantly Danish" guy (part of my family came from Denmark several generations ago), and longtime fan of Lego (regardless of being from Denmark), it has been heartening to see that Lego has been able to re-invent itself significantly via Mindstorms, video games, branded/licensing agreements, retail stores, etc.. Fascinating article - this looks at Lego from a "modern marketing" perspective - very Web 2.0 focused.

"Five years ago, Danish toy company Lego was bleeding money to the tune of $300 million in a year. It seemed as though reality had finally caught up with a relic of a pre-video game, pre-internet era. But by last year, Lego was posting double-digit sales increases, and in the first half of 2009, sales were up by nearly a quarter, as many rivals were floundering. How did it turn around? The 77-year-old company took on a variety of marketing and operational changes that have made it look thoroughly modern. "

lego innovation ADage advertising_age marketing operational_excellence innovation_management listening

Interesting hosted collaboration solution, used primarily for rapid feedback on "designer-oriented" content, such as logos, web designs, etc.. Upload comment you'd like feedback on, invite those you want feedback from, they mark it up (overlay) and/or com

sharing feedback webapp webservice document service collaboration marketing development ideas productivity review design web2.0

By Chris Anderson (WIRED, Long Tail) - interesting article, although read the comments, and yes "free" doesn't mean that SOMEONE isn't paying for whatever we're talking about...

free economics ecommerce marketing web2.0 trends social

Nice summary of why the harder work of SEO (search engine optimization) pays off far more in the long-term than pure PPC (pay per click). Think of it as sustainable e-marketing.

marketing SEO search_engine_optimization PPC pay_per_click hard_work strategy

Tips on how to engage your audience, actively, in a live, in-person event. Tip 1 - wifi!

event marketing presentation web2.0 socialmedia

Nice short collection of Office 2.0 tools. The blog on this site is an interesting read, although "colorful" commentary is putting it mildly.

office2.0 mark_bean marketing innovation

Go Friend Yourself! (Your Business That Is) The title of the post is a tad misleading, but "Pages" are an interesting twist on Facebook. Allows you to brand your business or products and services, rather than create a group, per se.

facebook marketing tips tutorial socialnetworking

Read about this Seattle-based firm in WIRED magazine article by Dan Pink (discussing the Manga invasion)

advertising ideas marketing manga

"Automated 1-to-1 Marketing" - a conversation with Brent Hieggelke - Chief Marketing Officer for Touch Clarity (www.TouchClarity.com). How to make your e-marketing ROI *real* through automated testing, and emergent behavior. Onsite automated optimization

marketing touch_clarity delphi_group dan_keldsen brent_hieggelke emergence automated_marketing

Nice collection of screenshots of "inspirational" web designs

design flickr marketing screenshot web2.0 webdesign

Interesting quick case studies on automatic, demand-creation based marketing.

marketing marketingsherpa automated_marketing email_marketing

So, web 2.0 infects the 'real world' by tying skype and flickr accounts to printed mini-business-cards. Sadly, the promos have already passed - I'm curious what the quality is like. Is this businesscard 2.0 then? =)

flickr hack marketing web2.0 design moo

Stumbled onto this from a BPM blog, to a Lean Process book, and Donald Mitchell's review of that book, to his own profile. Looks interesting, haven't read it yet.

donald_mitchell bpm marketing

blog entries and podcasts - have taken a quick look, curious about the podcast content - the summaries certainly read well.

marketing marketing_campaign innovation the_innovative_marketer podcast

article by Jon Udell, normally of Infoworld, published on O'Reilly's Digital Media site - covering screencasting and how to do it.

screencasting marketing reference tips tutorial jon_udell infoworld oreilly

still trying to figure out what to make of this - but trying it out via plugin to Firefox, seth godin among others is examining this.

advertising economics design privacy marketing social_networking web2.0 root