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Apr
19
2010

"On show in Milan last week were Ecomat's Lego-esque building bricks. They're made from sustainable materials, are earthquake-proof, and suitable for both permanent and temporary structures. Do you think the fact that some of the bricks have been manufactured in United Nations blue is a subtle hint by Ecomat's Italian creators that the bricks would be suitable for refugee camps in disaster zones?

Although they are light enough not to cost the earth for transportation, they've got good thermal and acoustic insulation (perfect for a playroom for your kids so they can play Lego Rock Band without disturbing you too much). There seems to be one problem, however: no roof tiles."

lego ecomat sustainability milan temporary_structuers permanent_structures disaster

Apr
13
2010

Two great tastes that taste great together - Lego meets Renewable. Great to see them branching out.

lego kids energy renewable innovation

Dec
2
2009

As a "Distantly Danish" guy (part of my family came from Denmark several generations ago), and longtime fan of Lego (regardless of being from Denmark), it has been heartening to see that Lego has been able to re-invent itself significantly via Mindstorms, video games, branded/licensing agreements, retail stores, etc.. Fascinating article - this looks at Lego from a "modern marketing" perspective - very Web 2.0 focused.

"Five years ago, Danish toy company Lego was bleeding money to the tune of $300 million in a year. It seemed as though reality had finally caught up with a relic of a pre-video game, pre-internet era. But by last year, Lego was posting double-digit sales increases, and in the first half of 2009, sales were up by nearly a quarter, as many rivals were floundering. How did it turn around? The 77-year-old company took on a variety of marketing and operational changes that have made it look thoroughly modern. "

lego innovation ADage advertising_age marketing operational_excellence innovation_management listening

Jan
2
2008

Off the beaten path, but permit me a personal bookmark. Looks like 3 fine tomes for the Lego MINDSTORMS crowd. (need to sell my old version, and buy the new...)

lego robots innovation fun thereareworsethings

Nov
27
2007

Very cool Lego Mindstorms NXT model, that solves any Rubik's cube in under 3'30" - attached to a PC with webcam.

lego video robotics rubik cube ai windows mindstorms NXT

Apr
11
2006

Innovation methods that you can license for training purposes - have not had a chance to see how closely the "Serious Play" book ties into this, but have now seen this referenced from a few other folks.

innovation serious_play lego toys

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