Dan Keldsen's Library tagged influence →  View Popular, Search in Google

7 minute clip showing the tricks/approach of infomercials - tease, pleaze, seize. Use social proof, scarcity, gifting, upsells after getting people to bite on the initial item. Dr. Robert Cialdini is featured.

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Short summary: Not all social proof is equally as powerful. Test your assumptions.

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This post is about marketing and conversion optimization, in theory, but really, it's about persuasion and influence, and can be rolled up and out to a huge variety of scenarios. If you haven't read any of Cialdini's books - run Forrest run! Read and re-read and apply...

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Have not (yet) read Neuro Web Design: What Makes Them Click by Susan Weinschenk, but this is an interesting summary. Agree that it sounds very familiar to Robert Cialdini’s work, but is also more oriented towards working online - which may make it more accessible to some. Very interesting. Influence and persuasion are incredibly important skills to master - can't say I'm there yet (and it's always ongoing), but without skill in these areas, life and work is going to be much more difficult than it should be.

"Influence can be defined as the power exerted over the minds and behavior of others. A power that can affect, persuade and cause changes to someone or something. In order to influence people, you first need to discover what is already influencing them. What makes them tick? What do they care about? We need some leverage to work with when we’re trying to change how people think and behave."

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Barbara French of Tekrati on alternative influencers (like me) "Instead of comparing a Gartner analyst with a Burton Group analyst, for example, you would compare both to a different kind of influencer — perhaps an association thought leader like AIIM

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