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Dan Keldsen's Library tagged global_cio   View Popular, Search in Google

Feb
26
2010

I'm planning a longer take on this, but the succinct take, Salesforce hasn't innovated for quite some time, and their offerings in content management and idea management are incredibly light. Do they need to expand offerings to get to $2 Billion? Still plenty of CRM business to take.

"Four years ago, InformationWeek asked in a cover story "Does Salesforce.com Have The Chops To Become A Billion-Dollar Company?" Now that it's on a $1.4 billion-a-year run rate, Benioff has his sites on $2 billion a year, planning to spend on salespeople even if it means slightly slower growth of its profit margin. With only 31% of sales outside the U.S., there's a lot of greenfield out there.

"We're just not in enough deals. ... We need to continue to visualize ourselves beyond that $2 billion revenue number with a fully diversified product line," he said. "That's where we're moving." The next big product in Salesforce's pipeline is Chatter, a Facebook-like collaboration platform it plans to start selling sometime later this year. "

cloud_computing SaaS salesforce global_cio cio informationweek

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