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Really interesting and relatively inexpensive marketing experiement- mobile "for the dogs" - you have to see the video to understand.
Reporter Ron Miller hits Foursquare et al between the eyes - definite worries about "too much information" - but real business (and personal) potential as well.
The # of users of Foursquare is a tiny fraction of the potential users, so let's not get carried away just yet, but for those locations that take advantage of this type of social proof stand to blow the doors off of their clueless competition. Should be a sign that the business *already cares about customer satisfaction/engagement* as well. The clueless are likely to remain blissfully ignorant.
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