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Collection of interviews and case studies relating to business/government 2.0 - from Boston-based John Moore.
"With the Defense Department's recent decision to open up DOD networks to social media sites, members of the military will be looking for guidance on what they can and can't do on Facebook, Twitter, and blogs.
“With the directive-type memorandum opening up social networks, suddenly you have an entire world of servicemembers who will have access to all these sites,” said Paul Bove, social media strategist for the Air Force Public Affairs Agency's Emerging Technology Division, speaking today at the Open Government Innovations 2010 conference in Washington. “And they need to have policy on what they can and can't post on them.”
And on that point, the Air Force Public Affairs Agency is ahead of the curve: The agency published its first guidebook to using social media for airmen more than a year ago. “Guides eliminate the excuse of, ‘I didn't know,’” said Bove.
Bove spoke at the conference about the process of putting together that guide, titled Social Media and the Air Force, now out in its second version. He also spoke about its overall success — both as a tool for airmen and in gaining recognition for the Air Force in social media circles."
Large-scale "2.0-style" collaboration stories are somewhat difficult to find, but getting easier every week.
As the research partner for Susan Scrupski's 2.0 Adoption Council, we just presented a Keynote at the Enterprise 2.0 Conference in San Francisco last week, some of the early findings of our initial round of research with the 10,000+ employee-sized organizations that make up the majority of members in the 2.0 Adoption Council.
Between Swiss Re, BAH, CSC, IBM (amongst others), the momentum seems to be building.
See the post summarizing high-level findings and the presentation from our keynote at:
http://www.informationarchitected.com/blog/e20-from-horses/
A companion whitepaper is forthcoming, as is extended research with more details and cross-correlation.
Culture and Adoption are incredibly important - successful 2.0 implementations require far more than the mere purchase and deployment of tools - the Swiss RE case sounds like a great example of 2.0 done well.
@thoughtfarmer client Penn State University had some clever internal marketing for their #e20 initiative. Marketing, sales, change management - it ain't magic folks!
Nice post on embedding Enterprise 2.0, primarily wikis, into a 1.0 culture. Making the "wiki whackiness invisible" seems to be key.
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