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Taking persuasion to the next level (ultimately) in mapping reactions to target interactions downstream (next page, next button) to what an individual reacts to.
Key takeaway point - people respond to a wide variety of techniques, stop trying a one size fits all approach in your marketing, sales, etc..
The website for the crowdsourcing contest by Doritos - where users submitted their own videos in support of their fictional favorite Doritos flavor.
Read about this Seattle-based firm in WIRED magazine article by Dan Pink (discussing the Manga invasion)
still trying to figure out what to make of this - but trying it out via plugin to Firefox, seth godin among others is examining this.
a free version of this dated, but still very relevant advertising classic
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