Dan Keldsen's Library tagged action →  View Popular, Search in Google

Have not (yet) read Neuro Web Design: What Makes Them Click by Susan Weinschenk, but this is an interesting summary. Agree that it sounds very familiar to Robert Cialdini’s work, but is also more oriented towards working online - which may make it more accessible to some. Very interesting. Influence and persuasion are incredibly important skills to master - can't say I'm there yet (and it's always ongoing), but without skill in these areas, life and work is going to be much more difficult than it should be.

"Influence can be defined as the power exerted over the minds and behavior of others. A power that can affect, persuade and cause changes to someone or something. In order to influence people, you first need to discover what is already influencing them. What makes them tick? What do they care about? We need some leverage to work with when we’re trying to change how people think and behave."

marketing influence persuasion action