Dan Keldsen's Library tagged 13wham →  View Popular, Search in Google

Interesting experimentation by Wegmans with Twitter - they have a real opportunity to tighten the feedback loop with customers in realtime. But will it scale? Do they have the back-end procesess to handle feedback without falling over themselves as Dell, Comcast and others are doing? Beyond pilot experiments, getting to sustainable participation is a definite challenge.

13wham innovation participation co-tweet wegmans web2.0 e20