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There is an assumption that brands will simply jump into this medium. Or wiull be cajoled into doing so by handwavers like Jeremiah. Why?
A good starting point for discussion about adoption of social media ideas inside business environments
messiahs of connectivity and conversation can often appear lost with their heads buried up to their shoulders in their lower intestines. - what a great quote
Yes they can and it makes a heck of a lot of sense to be thinking about this from a content perspective
If only that was true but it's not. Social media can help but it has yet to prove the model of openness does solve issues of division
Does Apple need social applications or does it have enough buzz of its own?
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