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You have to watch the creative video: via @TwankersUK http://twitter.com/TwankersUK/statuses/12236942957
This is what you get when you put marketers in charge. Nonsense and BS. Not necessarily in that order.
Your customers and employees and investors will remember how you treated them when times were tough, when they needed a break, when a little support meant everything.
No one in particular will remember how you acted during the boom times
Good primer and observations around how small businesses view marketing. It was an issue at GoingSolo - SoloCamp that warrants further attention
HOw might professionals respond to this kind of suggestion. It seems to me they should take cues
Now that's what I call an innovative go-to-market strategy
Interesting take on the way marketing is evolving.
Yes they can and it makes a heck of a lot of sense to be thinking about this from a content perspective
Zoli's comments are right on - it's hard to get the right talent for startup operations but it makes sense to remember that a pedigree isn't all that counts.
I have very mixed feelings about this concept. It seems to work fine at the consumer level but I doubt it holds true once you get beyond commodities or impulse buys.
Online flower retailer fails to impress - a bit like software. The graphics on Jeff's site tell it all.
Who else but Microsoft marketing?
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