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11 Aug 09

Facebook faux pas

How to get fired via Facebook.

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facebook social media socialmedia oops

25 Jul 09

100 Serious Twitter Tips for Academics | Best Colleges Online

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twitter education socialmedia

20 Jun 09

10 Ways Journalism Schools Are Teaching Social Media

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J-school social media socialmedia social networking teaching journalism

professors are delving into how these tools can be applied to enrich the craft of reporting and producing the news and ultimately telling the story in the best possible way.
Social media tools are bringing readers to news sites and in many cases are increasing their Web-traffic.
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- email interviews have become regularly used by news reporters. But the same concept can be achieved through a Facebook message or chat, Google Talk, a short exchange via Seesmic (), or one of the most useful apps in a journalist’s arsenal: Skype
- it’s important for students to know how to use real-time searches to gather information and keep up on what is breaking.
- Sreenivasan said searches on social media sites can point journalists to supplementary information for their reporting. These sites can also help in the process of crowdsourced news gathering.
- Social media tools are becoming vital in building source lists. One can track now fairly easily down a source on Facebook or Twitter and send them a message.
- Paul Bradshaw, senior lecturer of online journalism and magazines at Birmingham City University, said the most basic tools that students should know how to use are Wordpress () for blogging and site building, Twitter for live updates, Facebook for posting articles or videos, Delicious () for bookmarking, Flickr () for photos or videos, and YouTube () for video.
- Tools like CoveritLive also include integration with Twitter, Qik for live video, or YouTube pre-recorded videos.
- social media should help journalists do their job and be integrated into their reporting, but not take it over. Content is still king.
- Social networks can be used to build a personal brand that can help students land a reporting gig after college.
- we are all still learning the best practices of social media. Journalism students experimenting with these tools can learn how to apply them once they join the workforce.
- Here are a few tips from Bradshaw for how teachers can encourage social media experimentation:
  
  - Use the tools themselves to teach the class. Use them in any setting possible.
  
  - Do it publicly and socially. For example, Bradshaw paired students up with “Twentors” to help students that were new to Twitter.
  
  - Less talk, more action. Put the students out there and get them using the tools one by one.

22 May 09

Tweeting Your Way to a Job - NYTimes.com

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twitter socialmedia jobs

The qualities that make someone a good social media maven — which include being available round-the-clock to anyone who writes — are different than the skills used by mainstream corporate publicists.
Having a social media aficionado on staff is one way to create conversation about a brand, the same way hip-hop record executives in the 1990s used urban street teams to promote new musicians. And it is a rare example these days of a growth industry: Forrester Research, a research and marketing firm, has 12 analysts advising more than 100 companies on how to use social networks to get customers to do things like open bank accounts or buy more face cream.
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- The position of social media specialist, introduced by companies like Comcast, General Motors and JetBlue Airways, has become the hottest new corporate job among the Twitterati. To marketers, it seems, personal relations have become the new public relations.
- To some, Twitter is an extension of customer service, an efficient way to solve problems for disgruntled customers. To others, the use of interactive media is strictly promotional

21 Apr 09

Ignore Twitter? Major brands learn they'd better respond -- and quick - Los Angeles Times

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socialmedia twitter latimes corporations

corporations are still learning how to control their messages -- and reputations -- in a fast-twitch online world.
"What we've learned is if something happens in this medium, it's going to automatically jump to the next," Domino's spokesman Tim McIntyre said. "So we might as well talk to everybody at the same time."
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- To stay safe in the social media minefield, he said, brands need to make sure to secure their own domain names in the various online environments -- before any squatters do -- and then start to build a community there. Then when a crisis happens, online or off, brands can then use that community to their advantage.
- That's the opposite of how Hasbro Inc. reacted last year when it sued the India-based creators of Scrabulous -- the popular Scrabble-like game on Facebook -- and forced them to shut it down. Fans of the game formed "Save Scrabulous" pages on Facebook and posted angry messages about Hasbro. When a company-sanctioned version of the game appeared sometime later, fewer returned to play.
- "Our social media marketing approach is that we want to be everywhere our consumers are," said Michael Donnelly, Coke's director of global interactive marketing.

13 Mar 09

10 Ways Newspapers are Using Social Media to Save the Industry

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newspapers socialmedia trends media strategy

11 Mar 09

10 ways to measure a social media campaign — Social Media Optimization

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socialmedia marketing twitter Facebook

03 Mar 09

How To Use Images Successfully On Social Media Sites

Some good tips and examples.

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socialmedia photography images

try using groups of images rather than a solo image.
If you have multiple images, or an image set, use the same size for each image.

24 Feb 09

Music + Twitter = Love : Dork Muffin

Sharing the music you love via Twitter

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music twitter share socialmedia

you can set up your Twitter account under Blip.fm’s settings tab and whenever you “blip” a song, it will tweet to your profile. Plus, since this is a social service, you can enter a message that will be included with the link to the song.
Once you’ve found the song you want to share, you select it and it automatically creates a tinyurl of the song link and auto-copies it to your clipboard which you can then tweet and when someone clicks on it, it will play the song on Grooveshark.
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- Speaking of Grooveshark, they made a cool site where you can log into your Twitter account and listen to music that people are sharing through Twitter. Their tagline sums it up: “Twisten.fm crawls Twitter for tweets about music. Then you listen to them.”
- Another cool site for Last.fm and Twitter is LastFMTweetLove. Here you can enter your Twitter and Last.fm information and every time you “love” a song on Last.fm, it will tweet it to your profile.
- Song.ly is another very cool, yet simple site to share music on Twitter.
- you can actually upload songs that you can’t find on other music databases and then tweet them.
- Songza.com is a pretty nifty music site that allows you to search for a song or artist. When it pulls the results, you can click on the song you want and it gives you the option to share. Once you hover over “share”, you will see “Twitter This”
- if you use Last.fm and Twitter, why not integrate them? You can add your latest tweets to your Last.fm sidebar or you can use Twitterfeed and feed your last played songs into your profile. Just visit Twitterfeed, set up the account, and grab the RSS feed from your Last.fm page and select how often and how many songs you want to feed from your recent activity.

15 Feb 09

To Follow or Not to Follow; that is the Question

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twitter socialmedia

deciding when to follow or not follow is not only a personal decision, but one which is driving a growing debate in the Blogosphere.
deciding whether or not to follow someone is a vexing question for both new and veteran Tweeters alike.
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- the Push paradigm has allowed Twitter to thrive with only two primary rules:
  
  If you like someone, you can follow them.
  If you don’t like someone, you don’t have to follow them (and they cannot reach you).
- Create and Post your Following Policy: Now that people are using multiple social networks, the time has come to let people know how you use each one and what your Followers, Friends, etc. can expect from following you.

Member-to-Member: New Media, Same Message?

The other side of the coin.

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twitter marketing socialmedia

Social networks are starting to feel like Direct Mail spam.
I know why we marketers do this; we see a new channel and we just can't resist putting it through it's paces and since social networks provide potential access to attractive target audiences we'll keep doing it.

Four Types of Twitter Users - Engage in PR

I am mostly #4, the contented tweeter -- using Twitter to keep up with some friends, colleagues and acquaintances, some topics and issues. I sometimes link to one of my own blog posts or photos (a la #2), but I'm not a big self-promoter.

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twitter socialmedia

The malcontent uses Twitter to moan on a variety of topics
This person only knows one topic and one topic alone; social media
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- Their Tweets get instant reaction
- zero grand plans nor a worry in the world about who is actually following along
- More often than not the contented has real-life friends they talk with on Twitter and they are more prone to taking Twitter conversations offline.
- Where do the folks that constantly tweet about what their doing…yet never engage in conversation come in? Perhaps we could call this person “The Mirror” as I can almost see them staring at themselves as they post these one-way tweets:)
- I think there is a huge discovery period because you may not know what you want out of twitter until you see what you can actually get. And that takes time.

12 Feb 09

State of the Art - Twitter Is What You Make It - NYTimes.com

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twitter pogue socialmedia

Then one day, I saw Twitter in action.
I was serving on a grant proposal committee, and I watched as a fellow judge asked his Twitter followers if a certain project had been tried before. In 15 seconds, his followers replied with Web links to the information he needed. No e-mail message, phone call or Web site could have achieved the same effect.
Twitter, in other words, is precisely what you want it to be. It can be a business tool, a teenage time-killer, a research assistant, a news source — whatever. There are no rules, or at least none that apply equally well to everyone.
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- this isn’t e-mail; nobody expects you to answer everything.
- I un-follow people who are boring or post 50 times a day.
- And I query the multitudes.
- Use Twitter the way you want to. Don’t let anyone tell you you’re doing it wrong.

Fastest Growing Demographic on Facebook: Women Over 55

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Facebook women trends socialmedia socialnetworking

Women over 55, up 175.3% in the last 120 days
45% of Facebook’s US audience is now 26 years old or older
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- Facebook has been growing particularly rapidly amongst people over 45 in the US
- women now outnumber men in every age group on Facebook
- Nearly a quarter of all Facebook users are over 35 today - quite a change from Facebook’s roots as a social networking tool for college students just a few years ago.

Women Over 55 Take Facebook by Storm

I love being part of a trend!

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Facebook socialmedia women trends

The number of US women over age 55 using Facebook grew by 175.3% since September 2008, making mature females one of the fastest growing demographic groups on the social network
Facebook use among women is growing faster than among men in nearly every age group.

05 Feb 09

Want to Know More About Me? Here are ‘25 Random Things.’ - NYTimes.com

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Facebook socialmedia

03 Feb 09

A Twitter Mini-Guide: 60+ Useful Twitter Resources | WebGeek

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twitter socialmedia networking

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- Hashtags
  Follow all the tweets on a particular topic using a hash tag. Great for conferences.
- Tweepler
  Helps you figure out which new followers you want to follow back. Process followers and sort into two buckets: Follow or Ignore.
- Twingly
  Microblog search engine. Searches Twitter and other microblog platforms.

10 Privacy Settings Every Facebook User Should Know

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facebook privacy socialmedia

Friend Lists can have specific privacy policies applied to them
You can create Friend Lists for all of your organizational needs, allowing you to quickly view friends by type and send messages to your lists.”
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- A typical setup for groups would be “Friends”, “Family”, and “Professional”.
- turn off your public visibility
- So how do you prevent the infamous tagged photo or video from showing up in all of your friends news feeds? It’s pretty simple. First visit your profile privacy page and modify the setting next to “Photos Tagged of You”. Select the option which says “Customize…” and a box like the one pictured below will pop up.
  
  Select the option “Only Me” and then “None of My Networks” if you would like to keep all tagged photos private. If you’d like to make tagged photos visible to certain users you can choose to add them in the box under the “Some Friends” option. In the box that displays after you select “Some Friends” you can type either individual friends or friend lists.