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Micro Persuasion: The Future of Advertising: Just Ask "What Would Google Do?"
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Google is a new form of agency-as-platform
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Google sells performance instead of scarcity (a lesson the rest of media must learn in this post-scarcity economy). Because it rewards relevance, it encourages better, more effective advertising.
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The Music Industry, Adapting to a Digital Future : NPR Music
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Writer Eliot Van Buskirk joins Fresh Air to discuss the new, digital landscape of music, and the resulting changes in the music industry.
Micro Persuasion: Five Digital Trends to Watch for 2009
A roadmap for the future.
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Even though the economy is slowing, all signs show that audiences are still spending a lot more time on the web. Marketers need to invest to meet them ther
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public engagement, search and social networking — three themes that connect the major macro trends
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Op-Ed Columnist - Learning to Speak Climate - Op-Ed - NYTimes.com
Destroying the future for future generations.
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We’ve charged their future on our Visa cards. We’ve added so many greenhouse gases to the atmosphere, for our generation’s growth, that our kids are likely going to spend a good part of their adulthood, maybe all of it, just dealing with the climate implications of our profligacy. And now our leaders are telling them the way out is “offshore drilling” for more climate-changing fossil fuels.
Madness. Sheer madness.
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Remember: climate change means “global weirding,” not just global warming.
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Created by: Cynthia McCune
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Quantum Computing
Pondering on the future of ...
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Web Design for Organizations (LIS590LWL)
We go through so many websi...
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