Cynthia McCune's Library tagged barcamp → View Popular

20 Apr 09

For other journalists reading this, I encourage you to try and hold similar discussions.
there are very few general interest, one size fits all publications that people pay for. Instead, they tend to pay for publications that are specialized and have an in depth focus on a particular subject, often one that helps them get a leg up in their careers.
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- yes, the industry is in a time of immense change, crisis and chaos, but it’s also a time of experimentation. Finally, some of the solutions that have been talked about for years will be tried for real.
- The group rejected the notion that charging for online content was the answer and pledged to come up with some new advertising models to support quality journalism by the end of the day. They divided their efforts into four areas:
  
  Build an effective advertising model for news content delivered on smart phones, such as Apple’s iPhone.
  Create a better CraigsList.
  Show newspaper-centric companies how they can better meet the advertising needs of small- and medium-sized businesses.
  Re-imagine the homepage and display advertising.
- “So, how are newspapers dealing with the fact that they’re dying because everyone is reading them for free online and they are losing so much advertising revenue?”