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Optimizing your domain name strategy - iMediaConnection.com
Search rankings are great, but consumers prefer to navigate directly to the online content they want. Follow these three steps from FairWinds Partners to ensure your domain name aligns with what your customers are seeking.
Bypassing the Search Engine: Using Direct Navigation to Your Advantage : MarketingProfs Articles
Marketing article on Bypassing the Search Engine: Using Direct Navigation to Your Advantage
A Comprehensive 25 Step Blueprint for Initial Domain Name Strategies to Strengthen Your Brand | The Big eDuh.com
Using Keyword Domain Names for Strategic Market Advantage
Mobile Strategy
Ok, so what's the plan for your mobile site? How is it going to integrate with your current website? What will the URL be? How will you deal with mobile traffic visiting your website? Will your mobile site be viewable on most mobile devices?
A Map of the World 2.0 Canon - Book list
Great book recommendations of ‘World 2.0.’ Books that attempt to organize our understanding of the impact of Web 2.0 and social media. Structure the blooming, buzzing confusion..
Voices from the Community: Corporate Websites ARE Irrelevant
making corporate websites relevant
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