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Email Marketing Increasingly Important In Reaching Consumers In Asia Pacific
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Mainland Chinese respondents have the highest uptake (34%) of using mobile devices for email, followed by Hong Kong at 29% and Japan 27%. Australia reported the lowest at 6%, followed by Malaysia at 11%.
MediaPost Publications - Mobile Advertising Lifts Brand Metrics and Purchase Intent - 09/01/2008
Communities Dominate Brands: When there is a mobile phone for half the planet: Understanding the biggest technology
Business and marketing challenges for the 21st century
Infonetics Research: Mobile data card subscribers to hit 144M by 2011 :: Wireless-Watch Community
Sales of mobile data cards, which enable broadband access in laptops via a service provider’s mobile data network, are forecast by Infonetics Research to nearly quadruple between 2007 and 2011, when they will reach $2.9 billion. According to Infonetics’ new Mobility: Broadband, Phones, Subscribers, and Services report, these mobile data cards could threaten the Wi-Fi hotspot [...]
China's mobile phone accounts rise to 592m
China has by far the world's largest population of mobile phone users
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(Associated Press via NewsEdge) China's fast-growing number of mobile phone accounts has risen more than 8% since the start of the year to 592 million, while demand for traditional fixed-line service is falling, the government reported.
The figures reflect a growing trend for Chinese customers to opt solely for mobile service. The shift has hurt fixed-line carriers, prompting Beijing to launch a massive industry reorganization to revive competition.
The number of mobile accounts in China grew by 44.8 million through the end of May, the Ministry of Information Industry said. It said the number of fixed-line accounts fell by 6.5 million to 358 million.
ICT Statistics Newslog - Mobile Internet Users to Top 1.7 Billion by 2013
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using mobile Internet services will rise from 577 million currently, to top 1.7 billion by 2013, spurred by demand for collaborative applications known collectively as 'web 2.0,' and greater 2.5/3G penetration. Putting that figure into some context, a report from Gartner earlier this week had said that the worldwide PC base would reach 2 billion by 2014 - so internet access by mobile phones will represent at around 50% of the total internet usage.
Surfers switch on to the mobile internet - PC Magazine
worldwide numbers
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28 per cent of
mobile phone owners worldwide have browsed the internet on a wireless handset,
up from 25 per cent at the end of 2004.
Worldwide Study Indicates Strong Consumer Demand for a Better Mobile Web | dotMobi
Among other findings, more than half of consumer participants want their next mobile phone to provide a good mobile Internet experience
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Nearly 50 percent of respondents said that a poor experience on their initial use of the mobile Web made them "reluctant to access" either the site – or the Internet in general – on their mobile phones again.
Mobile Browsing Report
Full Web surfing comprises more than 77% of all traffic. Content on WAP and .mobi sites accounted for 23% of mobile Web traffic.
NPR: Life After the Mobile Web: Will Media Ever be the Same?
the many ways that our mobile audience acts differently from our online and radio audiences may just highlight some of the limitations of mobile technology.
mobile advertising salon style | gotomobile
The mobile usability and user experience blog
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