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11 Jun 08

Company Name First in Microcontent? Sometimes! (Jakob Nielsen's Alertbox)

Typically, you should deemphasize your company's name in links, but a new guideline recommends frontloading the name for search engine links under certain conditions.

www.useit.com/...microcontent-brand-names.html - Preview

usability content

30 May 08

Landing Page Confusion

How Does Having More Than One Objective to a Page Affect its Performance?
Which will perform better, a landing page that has one clear objective or one that has multiple objectives?

www.marketingexperiments.com/...landing-page-confusion.html - Preview

marketing infodesign content ux

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