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MediaPost Publications - Mobile Advertising Lifts Brand Metrics and Purchase Intent - 09/01/2008
Web Design Case Study: Brand Building
To further promote "what happens" in Vegas, R&R Partners teamed with design firm Critical Mass to create an interactive trip-planning site
[ paul isakson ]: Brand Building in the "Application Economy"
As people dig for more and more information on what they buy and online shopping continues to grow, having a great digital experience for your brand becomes as important as, if not more so than, having the right packaging at retail.
Digital Web Magazine - Brand Experience and the Web
require a sophisticated understanding of business strategy and a deep, scientific and cultural understanding of people and markets, it also demands a broad—and neutral—understanding of communications and media.
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