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Carolina Velis's Library tagged brandexperience   View Popular

[ paul isakson ]: Brand Building in the "Application Economy"

As people dig for more and more information on what they buy and online shopping continues to grow, having a great digital experience for your brand becomes as important as, if not more so than, having the right packaging at retail.

paulisakson.typepad.com/...the-importance.html - Preview

branding brandexperience ux web2.0

30 May 08

Digital Web Magazine - Brand Experience and the Web

require a sophisticated understanding of business strategy and a deep, scientific and cultural understanding of people and markets, it also demands a broad—and neutral—understanding of communications and media.

www.digital-web.com/...brand_experience_and_the_web - Preview

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