créativité

22 Nov 09

Entrepreneurs: Stop Innovating, Start Minnovating

L'innovation d'est pas forcément l'Innovation

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ib Innovation créativité management intelligence économique

In reality, the vast majority of real-life entrepreneurs around the world aren't innovators. They're minnovators — mixing small parts of novelty and creativity with huge helpings of flexibility scrappiness and a generous portion of hard-driving execution
More often than not you need that little twist on an existing idea, the tweak of the business model, the minor product adaptation, or even just the ability to put together and lead a fantastic team that is supremely resourceful in overcoming obstacles and driving the tweaked idea to market.
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- If it did, Robert Wessman forgot to read the obituaries, because he is one of the generics industry's great minnovators, building Reykjavik-based Actavis in eight years from a standing start to fifth in the industry, and creating over two billion euros in shareholder value. His minnovation was first and foremost conceptual in nature: he realized that to survive as a generics player, Actavis had no choice but to be big, diversified and global, with globally dispersed, large-scale manufacturing coupled with clusters of focused R&D, all serving an increasing number of markets around the world.

12 Nov 09

Boost Your Creativity with Eye Movement: Scientific American Podcast

EMDR et créativité

www.scientificamerican.com/...episode.cfm - Preview

aaaliens sciences cognitives créativité

After this initial task researchers asked subjects to move their eyes to follow a target as it moved horizontally left to right for 30 seconds. This exercise is thought to increase the cross-talk between the hemispheres.

Then the subjects completed the creative task again. Results were surprising. Subjects came up with significantly more unique uses for the everyday items, than the control group who stared straight ahead.

Google and the flexible knowledge-worker

Réflexions sur le management créatif pratiqué par Google.

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ib Google management créativité knowledge workers

Terranova understands the process of the transformation of labor’s definition as a “voluntary phenomenon” (104) in which workers are driven by pleasure to produce rather than the orders of the factory owner, and businesses increasingly opt to eliminate the middle-man and “disintermediate” (100) the process of production. In light of this possibility of autonomy and high demand for knowledge, contemporary workplaces in the digital economy have had to transform to secure the workers they need to stay afloat.
The prime example of this new type of workplace is Google. Google opposes everything that Fordism embodied.
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- In the problematic Terranova proposes, Google is either “the avant-garde of internet laborers” and thus a “force of [political] resistance” or the most powerful force of the “informated societies” and thus the developers of the “gated community for the middle classes”
- The commodification of knowledge, or the valorization of knowledge with respect to commodities, is just as institutionalized as any formation of a capitalist economy. As Terranova references, the 1990’s brought on an “emphasis on education” to channel the skilled workers into positive outlets, and (as in the case of Google) bureaucratic institutions still exist behind their mutated formations.

09 Nov 09

People Are Content (2) : Dauphins et Chiens.

Distinctions entre créateurs de contenus sur le web et relayeurs de ce même contenu.

www.dvcom.ca/-lang-fr-ca - Preview

ib blogging Social software créativité marketing 2.0

Conséquemment, en mon humble opinion, telles les Marques mettant de l’avant et proposant des contenus web “authentiques, originaux et créatifs” qui créent et leur font bénéficier d’un niveau élevé d’interactions et de loyauté de leurs consommateurs; de même, les créateurs de contenus web « authentiques, originaux et créatifs » créent et bénéficient d’un niveau élevé d’interactions et de loyauté de leurs lecteurs au contraire des pointeurs.
alors que dès que vous commencez à lire/suivre un véritable « créateur » de contenus web, vous développez un lien émotionnel, vous devenez accro au point où vous n’échangeriez pas lui/elle pour un autre, et leur mouture du jour font votre caféine quotidienne.
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- Deuxième hypothèse. Si vous œuvrez dans le marketing interactif et plus spécifiquement, si vous avez des ambitions en termes de marketing viral, alors vous devriez vous concentrer sur le recrutement et la contribution de créateurs de contenus web « authentiques, originaux et créatifs » car ils procureront une 2e, une 3e, une 4e et même une 5e vie à vos contenus de par la nature même de leurs activités, par l’acte de réflexion, de révision, de remixage, de récréation, etc., qu’ils exécutent naturellement

29 Oct 09

Mind Tools

méthodologies pour la créativité et l'analyse

www.mindtools.com/index.html - Preview

analyse créativité Innovation gestion du temps InformationLiteracy

17 Oct 09

SCAMPER (SCAMMPERR)

Méthode de créativité

www.creativite.net/err-technique-du-concassage-13 - Preview

ib créativité creativity

29 Sep 09

How Scientists Think: Fostering Creativity In Problem Solving

"To develop an understanding of the system under investigation, scientists build real-world models and make predictions with them. The models are tentative at first, but over time they are revised and refined, and can lead the community to novel problem solutions."

www.sciencedaily.com/...090921162150.htm - Preview

ib créativité creativity Science

Profound discoveries and insights on the frontiers of science do not burst out of thin air but often arise from incremental processes of weaving together analogies, images, and simulations in a constrained fashion. In cutting-edge science, problems are often ill-defined and experimental data are limited.
Solving problems at the frontiers of science involves complex cognitive processes. In reasoning with models, part of the process occurs in the mind and part in the real-world manipulation of the model. The problem is not solved by the scientist alone, but by the scientist – model combination. This is a highly creative cognitive process.

5 Reasons Why GTD And Creativity Can Mix Together, Damnit!

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ib gtd créativité creativity

11 Sep 09

How to Ruin a Brainstorming Session

Quelques conseils sur la manière de ne pas aborder une session de brainstorming

www.business-strategy-innovation.com/...uin-brainstorming-session.html - Preview

ib créativité Innovation brainstorming

30 Aug 09

Webspiration

Service collaboratif de création de schémas de type concept mapping/visual thinking. Semble doté de nombreuses fonctionnalités notamment.

mywebspiration.com - Preview

ib CartographieInformation visualisation visualization concept mapping mindmapping créativité OutilsCollaboratifs brainstorming

18 Jul 09

Creative Problem Solving Enhanced By REM Sleep

Une étude qui montre que les phases de sommeil paradoxal sont nécessaires pour résoudre des problèmes nouveaux demandant d'être créatif.

www.sciencedaily.com/...090608182421.htm - Preview

aaaliens sciences cognitives créativité knowledge workers

"We found that – for creative problems that you've already been working on – the passage of time is enough to find solutions," said Mednick. "However, for new problems, only REM sleep enhances creativity."
Mednick added that it appears REM sleep helps achieve such solutions by stimulating associative networks, allowing the brain to make new and useful associations between unrelated ideas. Importantly, the study showed that these improvements are not due to selective memory enhancements.
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- The researchers controlled for such interference effects by comparing sleep periods to quiet rest periods without any verbal input.
- "Participants grouped by REM sleep, non-REM sleep and quiet rest were indistinguishable on measures of memory," said Cai. "Although the quiet rest and non-REM sleep groups received the same prior exposure to the task, they displayed no improvement on the RAT test. Strikingly, however, the REM sleep group improved by almost 40 percent over their morning performances."

16 Jul 09

How To Be An Explorer Of The World Helps Readers Tune Back In

www.wired.com/...how-to-be-an-ex - Preview

ib créativité

How to Be an Explorer of the World: Portable ~~Art~~ Life Museum aims to help busy people find a creative outlet in the midst of their routines, rather than cramming it all into special creative times.
The book begins with ideas about what and how to collect things you find in the world (found objects, thoughts, ideas, stories, things from nature, etc.), a section on various ways of displaying the things you collect, and how to set up a showing.
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- Traditionally this is the role of an explorer, to observe and document the world. It is through the documenting process that we learn about how we see (and use all of the senses). This is important because it helps us to determine what we are drawn to, what moves us, what gets us excited about life, what new directions we might want to head in.
- The urban environment with it’s overabundance of noise, both visual and auditory causes us to "tune out" on a regular basis, to the point where we don’t notice things. Most of my work encourages the reader to "tune back in" in a conscious way. I would add that by staring at screens all day there we are doing little in the way of smelling, touching, tasting and listening, (though these things might vary for some).
- Deep looking is "tuning into the things in your environment that often go unnoticed, that are hidden because of their familiarity". Some examples, light, cracks, dust, stains, textures, etc.
- Collecting is an important part of the creative process. To be creative it is not necessary to be able to draw or paint. From the book: The root of the word "art" means "to fit together" or "to arrange", we can begin by playing with materials or objects, organizing them in a variety of ways, making new combinations, and then observing the arrangements we have made. Creativity arises from our ability to see things from many different angles.

Corkboard

Un service qui permet d'enregistrer tout ce dont on veut se rappeller et l'enrichit d'images, adresses, références,... Fonctionne aussi à partir d'un mobile.

www.corkboard.it - Preview

ib prise de notes Idées créativité pkm

28 Jun 09

Brainstorming for the Corporate

Quelques idées pour améliorer les sessions de brainstorming en entreprise.

johnnyholland.org/...rainstorming-for-the-corporate - Preview

ib créativité méthodologie

23 Jun 09

A Wandering Mind Heads Toward Insight - WSJ.com

Excellent article du WSJ qui nous apprend ce que les neurosciences sont en train de découvrir sur le processus créatif et le phénomène de sérendipité (ça c'est moi qui l'ajoute). Une grande partie de la recherche d'une solution se fait sans que nous en soyons conscient et tient plus de l'intuition que de l'analyse. LA rêverie tient une place essentiel dans ce phénomène. Et oui.

online.wsj.com/...SB124535297048828601.html - Preview

aaaliens créativité sciences cognitives serendipity Innovation knowledge workers

In our fables of science and discovery, the crucial role of insight is a cherished theme. To these epiphanies, we owe the concept of alternating electrical current, the discovery of penicillin, and on a less lofty note, the invention of Post-its, ice-cream cones, and Velcro.
though, researchers have been able to document the brain's behavior during Eureka moments by recording brain-wave patterns and imaging the neural circuits that become active as volunteers struggle to solve anagrams, riddles and other brain teasers.
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- "An 'aha' moment is any sudden comprehension that allows you to see something in a different light," says psychologist John Kounios at Drexel University in Philadelphia. "It could be the solution to a problem; it could be getting a joke; or suddenly recognizing a face. It could be realizing that a friend of yours is not really a friend."
- People who solve problems through insight generate different patterns of brain waves than those who solve problems analytically. "Your brain is really working quite hard before this moment of insight," says psychologist Mark Wheeler at the University of Pittsburgh. "There is a lot going on behind the scenes."
- "Solving a problem with insight is fundamentally different from solving a problem analytically," Dr. Kounios says. "There really are different brain mechanisms involved."
- Left to its own devices, our brain activates several areas associated with complex problem solving, which researchers had previously assumed were dormant during daydreams. Moreover, it appears to be the only time these areas work in unison.
- As measured by brain activity, however, "mind wandering is a much more active state than we ever imagined, much more active than during reasoning with a complex problem."
- She suspects that the flypaper of an unfocused mind may trap new ideas and unexpected associations more effectively than methodical reasoning.
- In those cases, the EEG recordings revealed a distinctive flash of gamma waves emanating from the brain's right hemisphere, which is involved in handling associations and assembling elements of a problem. The brain broadcast that signal one-third of a second before a volunteer experienced their conscious moment of insight -- an eternity at the speed of thought.
- By monitoring their brain waves, he saw a pattern of high frequency neural activity in the right frontal cortex that identified in advance who would solve a puzzle through insight and who would not. It appeared up to eight seconds before the answer to a problem dawned on the test subject,
- "It's unsettling," says Dr. Bhattacharya. "The brain knows but we don't."
- So far, no one knows why problems sometimes trigger an insight or what makes us more inclined to the Eureka experience at some moments but not at others. Insight does favor a prepared mind, researchers determined.
- People in a positive mood were more likely to experience an insight, researchers at Drexel and Northwestern found. "How you are thinking beforehand is going to affect what you do with the problems you get," Dr. Jung-Beeman says.
- Taken together, these findings highlight a paradox of mental life. They remind us that much of our creative thought is the product of neurons and nerve chemistry outside our awareness and beyond our direct control.
- "We often assume that if we don't notice our thoughts they don't exist," says Dr. Christoff in Vancouver, "When we don't notice them is when we may be thinking most creatively."