génération Y - Christophe Deschamps on Diigo

12 Nov 09

Report: Millennials Will Route Around IT Departments

Etude Accenture

www.readwriteweb.com/...oute_around_it_departments.php - Preview

ib génération Y entreprise 2.0 enterprise 2.0 knowledge workers Etudes

10 Nov 09

Mapping the needs of a generation : JISC

Résultats d'une enquête sur les pratiques de recherche des doctorants de la génération Y.

www.jisc.ac.uk/...generation.aspx - Preview

ib génération Y rechercher_information Etudes

Emerging findings from a major three-year research study into the information-seeking behaviour of doctoral students have highlighted the need for far greater understanding of the generation born between 1982 and 1994 – commonly dubbed Generation Y.
Researchers of Tomorrow was commissioned by the British Library and JISC to establish a benchmark for research behaviour, against which future generations can be measured
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- Information format Three quarters of Generation Y students – more than those in any other age group – found the information they sought in an e-journal article
- Emergent technology Only a small proportion of respondents (10-30%) in any age group say they use ‘emergent technology’ – such as wikis, virtual research environments, social networking and other Web 2.0 applications – in their research, Of those that do use them, more generally find them useful in their research than not
- Help and advice Fewer Generation Y students than other age groups say they regularly use library staff support to find research resources (11% of Generation Y compared to an average of 17% for other age groups), or take advice from subject specialist librarians (4% compared to 9% average). More Generation Y respondents (46%) than any other age group turn to their fellow students and/or supervisors for support in using emergent technologies
- Location of work Compared to other age groups, more Generation Y researchers work from a dedicated or shared office space (or laboratory or studio) (40%), than work from their own home (39%).
- It’s perhaps surprising that so few researchers in the 21-27 range really use the wide range of Web 2.0 applications for research or collaborative working. And when it comes to emergent technology, they’re more likely to seek the advice of their peers or supervisors than librarians or information specialists – a finding that could suggest a need for professionals to rethink how best to deliver advice and support in this area.”

06 Nov 09

Online Seniors Rival Younger Generations in Web Use

Une étude qui réaffirme quelques vérités sur l'usage du web par les générations.

www.marketingcharts.com/...r-generations-in-web-use-10998 - Preview

ib génération Y Etudes

The reserach found that older Americans - including both Seniors (also referred to as “Matures”) and the younger Baby Boomer cohort - have overwhelmingly made the internet an integral part of their everyday lives and often rival younger generations in online activities.
Online seniors regularly use email (94%), go to the internet to look up health and medical information (71%), read news (70%), and manage their finances and banking (59%). They also turn online for gaming: Approximately half (47%) of online Matures regularly play free online games.
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- Boomers (ages 45-64) are heavy online users as well, with 93% using email and 71% shopping online, the study found. Other regular activities for online Boomers include reading news (73%), gathering information (67%) and paying bills (66%).
  
  Additionally, three in 10 (30%) regularly watch videos online, and 39% regularly go to networking websites, forums, message boards and chat rooms, according to CTAM.
- The study did find taht Matures often lag younger generations in terms of owning the newest technology. However, Boomers are tech-savvy and nearly as likely as younger generations to own a digital camera, DVD player and cell phone. And while younger generations are more likely to send and receive text messages - 92% of Millennials ages 18 -29 and 76% of Gen Xers ages 30-44 text - half of all Boomers (48%) and 18% of Matures also engage in this activity.
- “The technology adoption behaviors of the younger generations is studied frequently and their impact on advertising and marketing is widely known.” said CTAM President and CEO Char Beales. “But this study is unique in that it reveals opportunity among the Boomers and Matures, who have significant purchasing power, are active online and more comfortable with technology than often reported.”

Digital natives et (in)-compétences informationnelles

Pas nouveau mais des chiffres et l'annonce des résultats d'une étude à venir. A suivre.

urfistinfo.blogs.com/...digital-natives.html - Preview

ib InformationLiteracy génération Y rechercher_information Etudes

Conclusion certes brutale, mais qui ne surprendra nullement les
formateurs en maîtrise de l’information, qui constatent tous les jours que
familiarisation technique sur internet n’égale pas, comme par miracle,
compétence informationnelle.
Cette enquête est donc une nouvelle pierre dans le jardin de
ce que j’appelle « l’illusion spontanéiste », consistant à croire que
les étudiants seraient spontanément acculturés à Internet, à la recherche et à
l’évaluation de l’information, et qu’il n’y a donc aucun besoin de formation
documentaire systématique.
1 more annotations...
- D’ores et déjà, ils montrent clairement que la
  « googlisation » est également à l’œuvre en doctorat : les
  moteurs de recherche sont devenus les principales et premières ressources
  utilisées pour la recherche d’information (par 96 % des doctorants), et parmi
  les moteurs, Google est bien sûr largement en tête (à 60 %). Quant aux
  ressources documentaires traditionnelles (catalogues, bases de données) ou
  nouvelles (archives ouvertes, blogs), elles sont très largement sous-utilisées,
  voire purement ignorées et méconnues d’une grande majorité de doctorants.

30 Sep 09

Retour sur la matinée entreprise 2.0 de Paris 2.0

Par @poncier, avec des présentations dedans :-)

poncier.org/blog - Preview

ib entreprise 2.0 gestion projet 2.0 génération Y génération X

28 Sep 09

Forget Gen Y: Gen X is Making Real Change

Qui amène les technologies 2.0 en entreprise Gen X ou Gen Y?

www.readwriteweb.com/...et-gen-y-gen-x-is-making-r.php - Preview

ib génération Y génération X Social software

A new Forrester survey of 2,000 information workers has revealed that despite the hype, it's not Gen Y that's getting business to adopt collaborative technology. Gen X, those who are 30-43, are the ones leading the charge for social computing.
But Forrester has decided to just ask the employees directly in their new "Workforce Technographics" survey. Despite the imposing name, it's basically just asking people who work with computers about how they use technology, instead of going over their heads to IT and management. The survey of 2,000 individuals was conducted online in April, and was limited to those who work in companies with more than 100 employees.
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- Gen X employees contribute to discussion forums and social networks just as much as their Gen Y counterparts. The use of blogs and wikis was either equal or different by just a couple percentage points.
- But the most significant difference was not in usage stats. It was how effective employees are at getting new software to be accepted. 22% of Gen X said they felt they have the "clout in their organization" necessary to introduce new technology, while only 13% of those under 29 said the same.

17 Jul 09

The Multitasking Generation

Excellent article de synthèse sur la gestion de l'attention et le multitasking.

www.time.com/...0,8816,1174696,00.html - Preview

ib gestion de l'attention sciences cognitives génération Y génération M

By all standard space-time calculations, the four members of the family occupy the same three-bedroom home in Van Nuys, Calif., but psychologically each exists in his or her own little universe.
"My parents always tell me I can't do homework while listening to music, but they don't understand that it helps me concentrate."
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- "When I talk to my best friend Eloy," says Piers, "he'll have one earpiece [of his iPod] in and one out." Says Bronte: "If a friend thinks she's not getting my full attention, I just make it very clear that she is, even though I'm also listening to music."
- "I'm not certain how the children can monitor all those things at the same time, but I think it is pretty consequential for the structure of the family relationship,"
- there is no doubt that the phenomenon has reached a kind of warp speed in the era of Web-enabled computers, when it has become routine to conduct six IM conversations, watch American Idol on TV and Google the names of last season's finalists all at once.
- That level of multiprocessing and interpersonal connectivity is now so commonplace that it's easy to forget how quickly it came about. Fifteen years ago, most home computers weren't even linked to the Internet. In 1990 the majority of adolescents responding to a survey done by Donald Roberts, a professor of communication at Stanford, said the one medium they couldn't live without was a radio/CD player. How quaint. In a 2004 follow-up, the computer won hands down.
- parents worry about the ways that kids' compulsive screen time is affecting their schoolwork and squeezing out family life. "We rarely have dinner together anymore," frets Stephen. "Everyone is in their own little world, and we don't get out together to have a social life."
- every generation of teenagers embraces the freedoms and possibilities wrought by technology in ways that shock the elders: just think about what the automobile did for dating.
- The mental habit of dividing one's attention into many small slices has significant implications for the way young people learn, reason, socialize, do creative work and understand the world.
- many cognitive scientists are positively alarmed by the trend. "Kids that are instant messaging while doing homework, playing games online and watching TV, I predict, aren't going to do well in the long run," says Jordan Grafman, chief of the cognitive neuroscience section at the National Institute of Neurological Disorders and Stroke (NINDS). Decades of research (not to mention common sense) indicate that the quality of one's output and depth of thought deteriorate as one attends to ever more tasks.
- What happens, wonders UCLA's Ochs, as we replace side-by-side and eye-to-eye human connections with quick, disembodied e-exchanges? Those are critical issues not just for social scientists but for parents and teachers trying to understand--and do right by--Generation M.
- ALTHOUGH MANY ASPECTS OF THE networked life remain scientifically uncharted, there's substantial literature on how the brain handles multitasking. And basically, it doesn't.
- "You're doing more than one thing, but you're ordering them and deciding which one to do at any one time," explains neuroscientist Grafman.
- It turns out that very automatic actions or what researchers call "highly practiced skills," like walking or chopping an onion, can be easily done while thinking about other things, although the decision to add an extra onion to a recipe or change the direction in which you're walking is another matter.
- "The most anterior part allows you to leave something when it's incomplete and return to the same place and continue from there." This gives us a "form of multitasking," he says, though it's actually sequential processing.
- When people try to perform two or more related tasks either at the same time or alternating rapidly between them, errors go way up, and it takes far longer--often double the time or more--to get the jobs done than if they were done sequentially, says David E. Meyer, director of the Brain, Cognition and Action Laboratory at the University of Michigan: "The toll in terms of slowdown is extremely large--amazingly so."
- Other research shows the relationship between stimulation and performance forms a bell curve: a little stimulation--whether it's coffee or a blaring soundtrack--can boost performance, but too much is stressful and causes a fall-off. In addition, the brain needs rest and recovery time to consolidate thoughts and memories.
- Teenagers who fill every quiet moment with a phone call or some kind of e-stimulation may not be getting that needed reprieve. Habitual multitasking may condition their brain to an overexcited state, making it difficult to focus even when they want to.
- "People are going to lectures by some of the greatest minds, and they are doing their mail," says Sherry Turkle, professor of the social studies of science and technology at M.I.T.
- "They have to think of me like a real person talking. I want to have them thinking about things we're talking about."
- presumably because modern childhood tilts toward visual rather than print media, they are especially skilled at analyzing visual data and images, observes Claudia Koonz, professor of history at Duke University.
- "The breadth of their knowledge and their ability to find answers has just burgeoned," says Roberts of his students at Stanford, "but my impression is that their ability to write clear, focused and extended narratives has eroded somewhat." Says Koonz: "What I find is paragraphs that make sense internally, but don't necessarily follow a line of argument."
- "Their belief in the simple answer, put together in a visual way, is, I think, dangerous." Koonz thinks this aversion to complexity is directly related to multitasking: "It's as if they have too many windows open on their hard drive. In order to have a taste for sifting through different layers of truth, you have to stay with a topic and pursue it deeply, rather than go across the surface with your toolbar." She tries to encourage her students to find a quiet spot on campus to just think, cell phone off, laptop packed away.
- By changing their picture, their "away" message, their icon or list of favorite bands, kids can cycle through different personalities. "Online life is like an identity workshop," says Turkle, "and that's the job of adolescents--to experiment with identity."
- only 23% of seventh- to 12th-graders say their family has rules about computer activity; just 17% say they have restrictions on video-game time.
- David Levy, a professor at the University of Washington Information School, has found, to his surprise, that his most technophilic undergraduates--those majoring in "informatics"--are genuinely concerned about getting lost in the multitasking blur. In an informal poll of 60 students last semester, he says, the majority expressed concerns about how plugged-in they were and "the way it takes them away from other activities, including exercise, meals and sleep."
- "The problem," says Hallowell, "is what you are not doing if the electronic moment grows too large"--too large for the teenager and too large for those parents who are equally tethered to their gadgets. In that case, says Hallowell, "you are not having family dinner, you are not having conversations, you are not debating whether to go out with a boy who wants to have sex on the first date, you are not going on a family ski trip or taking time just to veg. It's not so much that the video game is going to rot your brain, it's what you are not doing that's going to rot your life."

15 Jul 09

Un ado britannique impressionne avec un rapport de stage sur l'usage des médias

Un jeune Britannique de 15 ans en stage dans une banque à Londres a bluffé la communauté financière en expliquant quel usage les adolescents font des médias, bien mieux que de savantes études de marché, dans un court rapport reçu par l'AFP mardi.

www.google.com/...M5iniMi2yW37u7_Nn15GhExUgx3noA - Preview

ib marketing 2.0 génération Y

Matthew, qui a interrogé ses camarades par texto avant de rédiger ses conclusions, explique que même si les adolescents utilisent une grande variété de médias, de la télévision aux jeux vidéos, en passant par l'internet, ils ne sont pas prêts à payer pour cela.
"Les ados n'utilisent pas Twitter" parce qu'actualiser son statut avec un téléphone portable utilise plus de crédit que d'envoyer un texto, explique-t-il.
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- Matthew indique aussi que pour parler à ses amis garçons, il utilise le service gratuit des consoles de jeux, et qu'il ne prend son portable que pour parler aux filles, plus rares sur les jeux en ligne.
- Une source interne à la banque a expliqué à l'AFP que Morgan Stanley avait reçu des retours "phénoménaux" de ses clients du secteur des médias auxquels elle a envoyé la note de l'adolescent.

27 Jun 09

Digital Natives and Virtual Libraries: What Does the Future Hold for Libraries?

Some users tend to “live” on those social networks and expect information providing organizations to offer similar services. They want libraries to be as accessible, flexible, open to collaboration and sharing as that of social networks and heighten the expectations from such institutions. The future of libraries is closely associated with how successfully they meet the demands of digital users. Otherwise, the “net generation” or the “digital natives” grown up with the Web, Google and Facebook would see libraries as outdated institutions and “take their business elsewhere” to satisfy their information needs.

eprints.rclis.org/16101 - Preview

ib bibliothèque génération Y Social software web2.0

Digital Natives and Virtual Libraries: What Does the Future Hold for Libraries?

28 May 09

All screens are not equal

Très bon texte de l'écrivain de SF Robert J. Sawyer à propos du multitasking et de quelques autres choses.

sfwriter.com/screens.htm - Preview

ib knowledge workers génération Y gestion du temps gestion de l'attention

But that was an aberrant period
in human history. It was the era of the boob tube and couch
potatoes, of people sitting passively in front of television sets
for hours on end. Now, in a world in which young people
constantly shift their attention from one thing to another, we
brand them as ill if they don't sit still in class.
Prior to TV — going right back to our
origins on the African savanna — we were always
multitasking, simultaneously gathering, hunting, scanning the
skies for eagles, scanning the grass for snakes, watching the
horizon, and protecting our mates and children.
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- But if we are to take
  anything from Marshall McLuhan's pioneering work on media, it is
  that screens are not created equal. The passivity of television
  has nothing in common with the interactivity of the computer.
- And yet in our schools and universities, we expect our kids to be
  happy with passive consumption. Can we blame students for being
  restless under such circumstances?
- Tell that to the kids who are creating videos, building websites,
  and publishing thousands of words of text each day: not only are
  they doing high-quality work, they are doing things on their own
  that it used to take large teams to accomplish.
- Just as pernicious as the canard about multitasking is the claim
  that Google is making us stupid. Again, the old model of
  learning — rote memorization — was a product of
  information scarcity. Does it really make sense to spend days in
  school memorizing the names of prime ministers or state capitals
  when literally the moment you ask the question you can have the
  answer?
- Lawyers have
  long known this: they happily bill you for researching the law;
  their expertise is not in what they know, but in what they know
  how to find.
- We shouldn't pack our brain full of facts and figures; instead,
  we should train ourselves to be able to quickly absorb and
  synthesize all the myriad sources of information that are
  available to us.
- it won't be long
  before your online avatar will be as intricately detailed as the
  real you.
- But multitasking will. We should embrace and encourage it in our
  young — because, just as it was in the ancient past, it will
  forevermore be a key survival skill.

23 Feb 09

Un podcast vaut mieux que l'assiduité aux cours

www.atelier.fr/...ity-dani-mc-kinney-37870-.html - Preview

ib génération Y InformationLiteracy podcast éducation

Les étudiants ayant appris leurs cours via podcast obtiennent de meilleurs résultats aux examens que ceux qui ont assisté aux conférences, estime une chercheuse en psychologie de l'université de Fredonia.

19 Feb 09

globeing.net: surcharge d'information (à propos de villes 2.0)

www.globeing.net/...C3%A0-propos-de-villes-20.html - Preview

génération Y knowledge workers

L'adolescent qui joue avec sa PSP devant la télé allumée en téléphonant à sa grand-mère tout en grignotant un snack qui remplit de miettes son cahier d'exercice de maths qu'il essaie de résoudre grâce aux sites internet dédiés et à l'aide de ses amis sur Messenger se plaint-il de surcharge d'information ? Non, car il ne creuse pas, il surfe et rebondit.
Qui avons avec l'information et le savoir un rapport qui reste matériel : la "nourriture" de l'esprit se mange, se digère, se métabolise. Les informations restent des objets qui ne peuvent être au même endroit au même moment, que nous devons traiter en séquence. Les "barbares", comme les appelle Alessandro Baricco, vivent l'information comme une énergie, qui peut s'accumuler, est fluide, rapide et mouvante, fait rebondir et accélérer.

SexTech_Summary.pdf (Objet application/pdf)

www.thenationalcampaign.org/...SexTech_Summary.pdf - Preview

génération Y enfants Etudes

Comment les jeunes vivent-ils et apprennent-ils avec les nouveaux médias ? | InternetActu.net

blabla

www.internetactu.net/...t-ils-avec-les-nouveaux-medias - Preview

InformationLiteracy Etudes génération Y bouquin plus bouquin plus

- “Hanging out” (passer du bon temps ensemble), en utilisant des outils comme la messagerie instantanée, Facebook ou MySpace pour retrouver et discuter avec ses amis ;
- “Messing out” (surfer, se frotter à l’extérieur), chercher de l’information, bricoler avec des moyens expérimentaux ou naviguer au hasard ;
- “Geeking out” (bidouiller), ou se plonger en profondeur dans un domaine d’intérêt ou de connaissance spécialisé.
Les jeunes utilisent la messagerie instantanée et le téléphone mobile pour se coordonner avec leurs amis, mais aussi des capacités techniques pointues pour télécharger des films ou encore, trouver des tutoriels pour apprendre à bidouiller leur ordinateur.
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- Le fait qu’ils puissent être utilisés par les jeunes pour se connecter avec des gens qu’ils ne connaissent pas ne signifie pas qu’ils le fassent. En mettant l’accent sur les risques, les adultes ont perdu le contact avec les avantages que ces sites offrent à la jeunesse.”
- ils utilisent souvent leur créativité et les technologies pour trouver de l’information, s’exprimer ou communiquer avec leurs amis, comme ceux qui transforment un appareil photo numérique en lecteur mp3. L’avantage du terme de “digital natives”, explique danah boyd, même s’il est ambigu, c’est qu’il valorise l’engagement des adolescents avec les médias numériques et montre qu’ils ne sont ni muets, ni incapables.
- e ton de la voix, la posture et une foule d’autres signes non verbaux n’ont pas à être gérés.
- Malgré qu’ils soient souvent ensemble, “tout compte fait, les jeunes ont peu l’occasion de se réunir avec leurs amis, et encore moins avec leurs pairs. Les sites sociaux et d’autres réseaux publics permettent aux jeunes de se rassembler avec de nouveaux moyens, de façon asynchrone et dans différents espaces physiques.”

17 Dec 08

Urgence leadership - Nouvelle génération, nouvelle relation

urgenceleadership.lesaffaires.com/...e-generation-nouvelle-relation - Preview

génération Y

Avant, un individu devait se sentir privilégié de travailler pour une entreprise. Aujourd'hui, les employés de la nouvelle génération font un privilège à un employeur lorsqu'ils travaillent pour eux, commente Mme Bouchard en entrevue.

08 Dec 08

“New-Generation Workers” Want Technology Their Way, Accenture Survey Finds

Une étude d'Accenture menée sur 400 étudiants américains de 14 à 27 ans montre une demande accrue de leur part pour les technologies leur permettant de se connecter à leur réseau (amis, contacts) lorsqu'ils seront/sont en entreprise.

newsroom.accenture.com/article_display.cfm - Preview

aaaliens entreprise 2.0 enterprise 2.0 génération Y Etudes

07 Dec 08

Scientists ask: Is technology rewiring our brains?

news.smh.com.au/...-our-brains-20081204-6qva.html - Preview

Internet enfants InformationLiteracy génération Y

When the brain spends more time on technology-related tasks and less time exposed to other people, it drifts away from fundamental social skills like reading facial expressions during conversation, Small asserts.
So brain circuits involved in face-to-face contact can become weaker, he suggests. That may lead to social awkwardness, an inability to interpret nonverbal messages, isolation and less interest in traditional classroom learning.
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- More than 2,000 years ago, Socrates warned about a different information revolution _ the rise of the written word, which he considered a more superficial way of learning than the oral tradition. More recently, the arrival of television sparked concerns that it would make children more violent or passive and interfere with their education.
- Still, his argument is "pretty interesting and certainly provocative," although difficult to prove, says brain scientist Tracey Shors of Rutgers University.

Les « digital natives » la génération multi-écrans - Philippe Martin

philippemartin.soup.io/...-digital-natives-la-g-n-ration - Preview

génération Y enfants Internet

Gen x, Gen Y, digitales natives : Relation, transformation, partage

Réflexion en cours chez Richard Peirano sur les "générations" (X,Y) et le web.

richard.peirano.free.fr/...gen-x-gen-y-digitals-natives - Preview

aaaliens éducation Internet génération Y

Les formations que nous proposons sur la recherche d’informations ne conduisent pas à grand chose. Une fois la formation terminée, ils reprennent leurs anciennes pratiques. Alors que se passerait-il si nous proposions une formation qui s’appuie sur facebook !
nos discours oscillent donc entre fascination et analyse critique référant au monde documentaire dont nous sommes issus.
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- le web, et particulièrement le 2.0, du
  
  moins ses commentateurs avertis, est aujourd’hui la propriété d’une
  
  classe intermédiaire qui vient du monde du livre et qui a la culture nécessaire pour pouvoir évoluer dans ce monde là.

Blogging Increasing in Popularity Among Gen Y

www.tomhcanderson.com/...sing-in-popularity-among-gen-y - Preview

génération Y bouquin plus bouquin plus

Over 80% of students use Facebook compared to 40% for the second most popular MySpace. Facebook is also used more often with 74% of students accessing the site at least once a week. Interestingly, social networking site LinkedIn, which has a much older member base, is also starting to catch on among 10% of students.
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