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Gaby K. Slezák's Library tagged → View Popular
Timeline: Google, Yahoo!, Microsoft, Amazon
inetressante übersicht aller aquisitions der vier großen in den letzten jahren - leider ist der letzte eintrag von mitte 2007 :-(
Measuring the Business Effects of Web 2.0 - eMarketer
When it came to customer-related benefits, blogs were the most useful tool, bringing measurable benefits to 51% of responding companies worldwide. That was followed by video-sharing and social networking, at 48% each, and RSS feeds, at 45%.
More than one-half of respondents (52%) said Web 2.0 tools increased marketing effectiveness, while 43% reported higher customer satisfaction and 38% reduced marketing costs.
Businesses in the high-tech/telecom industry were most likely to report customer-related benefits of Web 2.0
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When it came to customer-related benefits, blogs were the most useful tool, bringing measurable benefits to 51% of responding companies worldwide. That was followed by video-sharing and social networking, at 48% each, and RSS feeds, at 45%.
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More than one-half of respondents (52%) said Web 2.0 tools increased marketing effectiveness, while 43% reported higher customer satisfaction and 38% reduced marketing costs.
Personas | Metropath(ologies) | How the Internet sees you
Personas is a component of the Metropath(ologies) exhibit, currently on display until Sept 09 at the MIT Museum by the Sociable Media Group from the MIT Media Lab (Please contact us if you want to show it next!). It uses sophisticated natural language processing and the Internet to create a data portrait of one's aggregated online identity. In short, Personas shows you how the Internet sees you.
Enter your name, and Personas scours the web for information and attempts to characterize the person - to fit them to a predetermined set of categories that an algorithmic process created from a massive corpus of data. The computational process is visualized with each stage of the analysis, finally resulting in the presentation of a seemingly authoritative personal profile.
Socialtext | Social Networking with Enterprise 2.0 Collaboration
Secure package (behind your own firewall): $1 per User per month
EtherPad: Realtime Collaborative Text Editing
updates every half-second, is 30 times fatser then Google Docs
Netvibes - Recherchetool für Blogs, Medien, RSS, Twitter
Scannen relevanter Medien, Konkurrenz, Blogs, Twitterfeeds, sonstige Internet-Quellen
Alles auf einen Blick – kein lästiges Absurfen von Bookmarks mehr.
Twilert - Twitter Alerts via E-mail ***
Twilert schickt dir automatisch eine E-Mail, wenn Suchbegriffe deiner Wahl irgendwo auf der Welt gezwitschert wurden (vergleichbar mit Google Alert). Eingrenzung auf Sprache, Ort (Geo-Location), positive und negative Erwähnungen z.B. von Promis oder Titeln u.v.m. möglich.
eContent: CalTech NASA Study on Micro-Blogging ROI / Business Value
I just found a great research study on effective internal use of micro-blogging to enhance collaboration in a distributed engineering environment ... or should I say it found me via Twitter (thanks to Carrie Young). One of my favorite quotes from the executive summary: "93% of the answers were from a different NASA center". Explained in my own words, the NASA pilot participants received answers to their technical questions from fellow employees who they often did not know ... and who did not work at their own location. If you focus upon collaboration inside the firewall, and are exploring the use of Web 2.0 tools for the enterprise, this is must read. After all ... you have an elite university (CalTech) reviewing a complex distributed engineering environment (NASA). NASA's pilot project used Social Cast, but I found the findings to be software tool agnostic.
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