Christy Tucker's Library tagged peerlearning → View Popular, Search in Google

Jan

2012

Tony O'Driscoll explains how he uses social media with an MBA course. He also talks about social technology in the broader context of the enterprise.

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In this new context, by comparison, anybody who writes anything, whether it’s an individual or a team, is now exposed in the commons. Everybody is required to review three deliverables other than their own and rank and review them. That’s a little foreign, and there’s a fair amount of pushback on that. People say, “What do you mean, other people can see my stuff?” And I say, “Well, that’s how peer learning works.”
The motive in this kind of social context is altruism. It’s to help others. By contrast, the motive in a business context is all about profit.

Enterprise behavior is different. You can’t take the same social technologies and plop them into a profit-making context and expect that people will immediately engage. The question is, once the underlying motivation shifts from purpose to profit, will the motivation to engage persist?