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We interact differently with the web. La preuve
A new browser study revealed a shift in how we interact with the Web. University of Hamburg researchers found the Web moving from static hypertext information to dynamic interactive services. Clickstream heatmaps and web page statistics show rapid interaction over smaller areas of the screen. The authors recommend that web developers create concise, flexible, and fast loading web pages to keep pace with the speed of web navigation.
Breaking Down the Silos: Usability Practitioners Meet Marketing Researchers :: UXmatters
Usability Practitioners Meet Marketing Researchers
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