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Daniel Finkelstein: Why do people disbelieve in global warming? | Daniel Finkelstein - Times Online

  • The hypothesis turned out to be correct. Some Conservatives answered, largely supporting the monetary control Bill and opposing the agricultural trade Bill. Some Labour supporters answered, revealing the opposite bias. But overall there was a weak but distinct relationship between less political knowledge and greater willingness to answer.
  • The second hypothesis was more startling. The authors believed that the more political knowledge you believe you have (as opposed to actually have), the more likely you were to answer. And this turned out to be strongly true. It was also true that if asked about your political knowledge before being asked the other questions, you were even more likely to respond on the fictitious bills.
01 Nov 09

Can Designers Help Deliver Better Services? - Articles - News - IDEO

"We use a variety of techniques to investigate people's latent as well as explicit needs, and to encourage storytelling, which we find reveals much more than basic facts. We call one such technique Personal Archaeology, which is used to catalogue evidence of a person's lifestyle, revealing their behaviours, habits, values and emotional triggers. By asking someone to disinter the contents of their handbag or wallet, and talk us through the ‘artifacts’ found, people share with us their unique stories, built around not only ‘hard’ evidence such as receipts and bills, but also those objects they choose to spend their daily lives with (and sometimes forget!) "

www.ideo.com/...-help-delivery-better-services - Preview

qualitative research design apps

12 Oct 09

YouTube Blog: Inside User Research at YouTube

  • So what exactly is user research like at YouTube? Sometimes it means letting users design their ideal experience. For example, last year we used a method called FIDO (first utilized by Fidelity Investments) where we cut out different elements of various video sites, stuck them on magnets, and had users arrange their ideal organization of the elements (see below for an example). Other times we use a more standard research method called a usability study, which entails seeing whether a user can or can't complete certain standard site tasks in a usability lab.
  • Sometimes having users come into labs is not enough, though; we want to understand how users use YouTube in their context, in their living room, with their laptop on their lap, sprawled out on the couch. In this case we might have field studies where we interview users in their homes.
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