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31 Oct 09

The power of tweets | From the Guardian | The Guardian

  • Anyway, Pack's thought was this: since almost everyone who's written for this book is also on Twitter, many with quite a few more followers than me (Brooker, for example, has 86,000 people hanging on his every tweet), what if I asked them all to tweet about it, on the same day, just before it launches? So he did. And as a result, The Atheist's Guide "went from about 20,000th on Amazon's live bestseller list, to 14th. In a single day. We just sat there watching it move up the chart, hour after hour. And it hadn't even been published."

  • So Pack tweeted: "Vile piece of 'journalism' about Stephen Gately by some evil cow called Jan Moir". Ben Locker, a smart young copywriter with a very healthy 3,800-strong Twitter following, agreed: "Yes, that's a disgraceful article." Pack came back with "Can we get #janmoir trending?" (for the uninitiated, #before a word, known as a hashtag, is Twitter users' way of uniting their tweets around a particular topic; "trending" means it is on Twitter's list of the 10 most tweeted-about topics on the site).

    Then things started to move fast (but not, Pack would contend, in any way that could remotely be considered "orchestrated"). Pack's followers re-tweeted his and others' posts, as did their followers' followers. Within hours #janmoir was topping Twitter's trending topics. Fry weighed in; Brown did likewise; Brooker stepped in – and a Twitterstorm was born.

    It was every bit as effective as Pack's fully orchestrated bid to tweet his book up the Amazon rankings: by the end of the day, the Mail website had amended its headline, companies including Marks & Spencer had pulled their advertising from the offending webpage; and the Press Complaints Commission had received a record-breaking 1,000 complaints (it would later receive 22,000).

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10 Apr 09

Guatemala News | Networked Leaders

  • Valuable information is more likely to be shared by friends than among acquaintances. But weak ties extend further and provide more novel, innovative, and non-redundant information.
  • Networks based on strong ties produce the power of loyalty, but may become cliques that re-circulate conventional wisdom. They may succumb to "group think." That is why the diversity in Obama's cabinet choices is important. He has been compared to Abraham Lincoln in his willingness to include rivals as well as friends on his team.
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04 Jan 09

Power Twitter: Inline Media, Integrated Search And A Lot More

  • Power Twitter moves Twitter Search, inconveniently located on a different subdomain, right into the Twitter site itself. You can also just search a single user’s updates from that user’s Twitter page.
  • Power Twitter also fixes the @replies feature, which currently only shows Twitter messages directed to you that begin with @[yourusername]. With Power Twitter you see all messages that contain your user name, fixing a big hole on Twitter.
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26 Nov 08

Paul Kennedy: 'Soft power' can always be outmuscled | Comment is free | The Guardian

How the world turns. We have come back to a multipolar system, whether US neocons or liberal imperialists like it or not.

www.guardian.co.uk/...usa-obama-economy-military - Preview

power politics IR globalization US BRICs policy

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