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Stanford Marketing Research: Believe Me, I Have No Idea What I’m Talking About
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"Our key finding," Tormala said, "is that although non-experts can become more persuasive by expressing high certainty about their opinions, experts can become more persuasive when they express some degree of uncertainty. Across several studies, we found that expert sources gained interest and influence by expressing minor doubts about their own opinion."
Digital Marketing: Best Buy's Customer Service Twelpforce - Advertising Age - Digital: Columns
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This is the viral army of 2,200 Best Buy employees who answer questions and solve customer problems via the customer-care channel we know as Twitter. Self described as "a collective force of Best Buy tech pros offering tech advice in Tweet form," the program has nearly 15,000 "followers" and it's growing. Think Apple Genius Bar but without the physical counter.
Why It's Time to Do Away With the Brand Manager - Advertising Age - CMO Strategy
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Denuo CEO Rishad Tobaccowala, a longtime thought leader on digital marketing, believes the brand-manager model of the future may be adapted from venture-funded startups or political campaigns than established marketers.
Victor Keegan: Barcodes will be the next net revolution but only with smartphone support | Technology | The Guardian
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we haven't cottoned on to the potential of the new generation of two-dimensional (2D) "dynamic" codes. They can turn any space on which they appear – a tree, an advertisement or photo in a magazine – into a direct link to the web. Once the software is loaded onto your mobile (from sites such as get.beetagg.com) the phone can read the 3,000 odd squares on the barcode and take you straight to a website. The quickest way to grasp this is to type a URL
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You can put your own photo in the code if you want – they are reckoned to have 30% to 40% design flexibility so can be played around with a bit. The barcode created can then be placed on anything from a business card to an advertisement (zazzle.com) to provide a direct link to a website.
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Blackbeard Blog - Are we human or are we dancer?
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the “humanists” and the “determinists”
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The humanists, broadly speaking, think that letting participants interact creates more powerful insights, better ideas and tools, and more accurate results than measuring and aggregating individual response. Their philosophy is one of ceding control to participants - listening more than asking - and their favourite books might include The Tipping Point, The Cluetrain Manifesto, and Here Comes Everybody. Tools favoured on the humanist side might include crowdsourcing, co-creativity, online communities, ethnography.
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Time for Some Buzz-Kill
Brand and marketing gurus need to lose the jargon and get back to first principles in order to really connect with the public
brand tags
noah brier's crowdsourcing brand perception tool...
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The basic idea of this site is that a brand exists entirely in people's heads. Therefore, whatever it is they say a brand is, is what it is. 1.5 million + tags and counting.
Noah Brier's Brand Laboratory - BusinessWeek
really interesting guy...1) should read Linked by Barabasi and 2) need to learn how to build elementary web pages and PHP
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Noah Brier, who heads planning and strategy at digital marketers Barbarian Group in New York, loves the Internet. He's fascinated by how it works. He has underlined entire sections of the book Linked, sociologist Albert Laszlo Barabasi's study of network dynamics. Brier, 26, has this idea that the world is breaking down our lives and jobs into little pieces, and that the network is the tool we use to scoop it back up and create the world we want. -
Brier learned how to build elementary Web pages as a 13-year-old middle school student in Connecticut. Later he taught himself PHP, the scripting language for building dynamic Web sites. He makes it clear that his level of expertise is, at best, basic. But the point is that when he gets an idea, he can try stuff.
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The Social Media Marketing Blog: Ford's CEO Takes to Twitter
example of a CEO using Twitter...could be useful for internal purposes and examples of how it might be used...
Measurementcamp: Tools For Measurement
The list of free measurement sites from MeasurementCamp II is on Delicious, using the tags "measurementcamp08" and "snapshot". The idea being that we collect a list of sites which can be used for free to create a snapshot of the activity levels of a piece
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