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15 Jul 09
Philips - new value by Design July 2009 - Playing with the future
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Recently launched in the Netherlands, it enables people to grow their own 'virtual trees' in a small iPhone widget. Responsible actions and good deeds are judged by peers and the tree is watered accordingly. The more sustainable and environmentally conscious your actions, the more your virtual tree will thrive and grow. This simple and entertaining initiative has meant that as well as allowing tens of thousands of people to interact in a new way, they are also learning more about living responsibly and are changing their behavior accordingly.
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At the same time, Alex Steffen, from WorldChanging, suggests bigger initiatives are necessary by opening special 'Experimentation Zones', city-size places where people can simulate new economic and social rules, and quickly probe new solutions and new forms of behavior. "We need places where people can quickly experiment with this blank-canvas mentality", says Alex.
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