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Jimmy Breeze's Library tagged design   View Popular

12 Dec 09

Business.view: Analysis catalysis | The Economist

  • In contrast, design is often a “Trojan horse” for momentous ideas, maintains John Kao, a former academic, since it marries rigorous methods with more empathetic and intuitive ones, from lengthy anthropological studies of consumers to the production of experimental prototypes.
  • IDEO applied a similar approach in a campaign it devised for Bank of America. Its researchers noted that consumers feel empowered by saving even trivial sums of money, such a collections of pennies in a jar. So they came up with a scheme called “Keep the Change”, in which the bank automatically rounds up deposits to the nearest dollar—a huge hit with customers.
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11 Dec 09

Don Norman's jnd.org / Technology First, Needs Last

  • Most innovations are small, relatively simple, and fit comfortably into the established rhythm and competencies of the existing product delivery cycle.
  • Myth: Use ethnographic observational studies to discover hidden, unmet needs
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03 Dec 09

Simplicity: The Distribution of Complexity - Boxes and Arrows: The design behind the design

  • A user interface solution that thoughtfully places complexity on the system side, rather than the user side, is typically referred to as “simple.” To get to such a solution, the design team will need to deal with issues of complexity, rather than leaving it to the end-user of the resulting product.

Design

  • Many children who were treated at Guy’s were consulted about the layout, design, colour schemes and themes for the interior of the hospital.



21 Nov 09

Times Online - Eureka Zone - WBLG: Time to base public services on evidence

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