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20 Oct 09

Foursquare, a Social Network Site, Puts Users Face to Face - NYTimes.com

  • But for many urbanites in their 20s and 30s, two other questions are just as important: Where are you, and can I come join you?
  • “On Twitter, there are more than 3,000 people that follow me, and Facebook is more of a business community now,” said Annie Heckenberger, 36, who works at an advertising agency in Philadelphia. “Foursquare is more of the people that I actually hang out with and want to socialize with.”
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09 Jun 09

User-generated content is only the beginning | Media | The Guardian

  • he collaborative news site Digg, for example, on which users submit and vote for their favourite stories - editing by the crowd - has just introduced a new form of advertising that enables users to also vote on adverts. Here's the twist: the ads that get the most votes will cost less and those without votes will cost more, eventually being priced out of the system.
  • Google takes those clicks as a measure of the ads' relevance. Google also charges for clicks - for performance or success - rather than for space.
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19 May 09

Twitter sees tools, not ads, for revenue | Industry Summits | Reuters

  • Stone said serving up ads alongside Twitter messages could also annoy users. And he said Twitter doesn't have, and isn't seeking to hire, the staff to create an advertising-based business.




    "There are no people at Twitter who know anything about advertising or work in advertising. So we don't have anyone there to make or take those calls," said the executive, whose real name is Christopher Isaac Stone. He acquired the Biz title based on a childhood mispronunciation of his name.

  • Stone said on Monday that Twitter would remain free for consumers and businesses, and that the company's main focus at the moment is developing new features for commercial users, such as "lightweight analytics" and a directory of commercial accounts that would verify that businesses on Twitter are legitimate.
24 Mar 09

When 'Mad Men' Meets Augmented Reality | Open The Future | Fast Company

  • Technologists and futurists call the mashup of digital info and physical space “blended reality.” Apps in development for the iPhone and Google’s Android platform are early indicators that a seamless blending of atoms and bits may soon be available to us.
  • The future is made up of unintended consequences, and this could be a big one. Blended-reality technology is the ultimate expression of the mobile Internet wave. But it looks like the flip side of "show me everything I want to know about the world" is "don't show me anything I don't want to know."
04 Mar 09

brand tags

noah brier's crowdsourcing brand perception tool...

www.brandtags.net - Preview

marketing crowdsourcing advertising culture creativity

  • The basic idea of this site is that a brand exists entirely in people's heads. Therefore, whatever it is they say a brand is, is what it is. 1.5 million + tags and counting.
27 Feb 09

Measurementcamp: Tools For Measurement

The list of free measurement sites from MeasurementCamp II is on Delicious, using the tags "measurementcamp08" and "snapshot". The idea being that we collect a list of sites which can be used for free to create a snapshot of the activity levels of a piece

measurementcamp.wikidot.com/tools-for-measurement - Preview

socialmedia trends media free wiki advertising marketing

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