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It is said that an economist is someone who sees something that works in practice and wonders whether it works in theory. "Twitter clearly works in practice - and if you want practical advice, watch Laura Fitton's Tech talk at Google, or read her Twitter

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Great tutorial for starting to monitor ideas, issues, keywords in social media

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Keep it short to save on characters. It is not a keyword, it is a marker.

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Gillian tells a short story of how she reframed her training away from PPT and into interaction and engagement.

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"My problem was that discussion seemed text-heavy and overly directed. We call it discussion, but of course everyone is typing. A number of students were writing when writing didn’t seem to be their thing. Some students did post images, which I encouraged

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... social means having real live people who actively participate in your initiatives. It's difficult to automate and a challenge to scale, but it can also help move your business forward in ways that produce leveraged outcomes such as new/better products

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Define what it is. The purpose of an explanation is to describe the issue, the initiative, or the problem. For example, if you are pushing for cost reductions, explain why they are necessary and what they will entail. Put the cost reductions into the cont

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Here are Twitter's ten rules for radical innovators (which have, just maybe, had a bit of influence when it comes to Twitter).

1. Ideals beat strategies.
2. Open beats closed.
3. Connection beats transaction.
4. Simplicity beats complexity.
5. Neighbo

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NGO/NPO info about Facebook Causes feature.

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