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20 Mar 08

FREE LOVE

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advertising free_stuff generationc generationy trends trendwatching.com

ongoing rise of 'free stuff'
ad-driven
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- ever-decreasing cost of physical production
- attention-hungry members of GENERATION C
- news
- news
- Does anyone under 18 (if not 36!) still pay for phone calls?
- The MediCafe vending machine (the name combines media and coffee) will play an advertiser's video for around the 30 seconds it takes to pour the drink and dispense a paper cup with an advertisement printed on it.
- free college textbooks in electronic form

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