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Sunny Sullivan's Library tagged lifestream   View Popular

09 Aug 09

The Age of the Stream - The Steve Rubel Lifestream

  • What's the stream? It's a way of consuming content as a continuous feed of brief bits, singles, ten-minute videos, tweets and status updates. It's reflective of the societal shift from analog to digital. And it's a natural fit for the web, where attention spans are minuscule
  • As the age of the stream takes hold, it will force marketers to get more creative about how we break through. It's unclear if ads will be welcome. If they are, they will need to be brief, useful and funny. Otherwise, they will just get in the way and be ignored.
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