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Sunny Sullivan's Library tagged analytics   View Popular

12 Nov 09

Jonathan Mendez's Blog: Data is Easy. Optimization is Hard.

  • Still, there is one important lesson we can take away from search. We can
    optimize the medium up to the point of diminishing returns.
  • What this
    means to behavioral marketers is two things: 1) it is really hard to accurately
    assess wins that take place over short periods of time & 2) it is really
    hard to improve results by a large margin over a long period of time.
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