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Is Jack Dorsey's Square Going After the Wrong Customers?
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According to Kleitsch, Square is going after the wrong kind of customer if it wants to be a viable business: merchants who don't qualify for accounts with traditional credit card processors because the would be deemed 'high risk' by these companies.
02 Dec 09
Twitter Creator Launches ‘Square’ — Like Smartphone Paypal for Credit Cards | Epicenter | Wired.com
Ping - Hiring Tweeters and Bloggers to Send Ads - NYTimes.com
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It is perhaps the last frontier in advertising — getting regular people to send a sentence or two of text, on behalf of paying advertisers, to their friends and admirers. The idea, according to the entrepreneurs who are developing such services for Twitter and other Web networks, is that people trust recommendations from those they know and respect, while they increasingly ignore nearly ever other kind of ad message in print, on television and online.
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