Chanda: The other group of people I think who have been very troubled by
your book is the education circle in the United States, I've been
hearing from people who are extremely worried as to what this flat world
means for you as an educated system. What do you think is going to
happen there?
Friedman: Well, you know, if I've gotten feedback from any group, any
single group, more than any other, it's from American educators, school
superintendents, teachers and whatnot. All of whom, you know, sense that
we're not really staying at the cutting edge, that we're not getting
this competition, and we're not strategizing enough about it. And it's
actually quite exciting, there's an incredible amount of experimentation
going on in education in America today. I'm actually an optimist. I'm
actually much more optimistic today than when you and I talked about the
book a year ago. Because I see the reaction not just to the book but to
the moment that the book describes. It's not one of triumphalism, not
"We'll be OK, we'll all be fine." No, no, it's "Whoa, the sky is
falling! Good, that's good." The sky actually isn't falling, you know,
it's not that bad. But that's good, the reaction has been immediate,
it's been energetic and it's been mobilized. And so what I've seen in
going out to schools is a tremendous amount of experimentation about
what is the right approach to improve our math, science fundamentals, to
get more young men and women into math and science. And so what I've
done, is I'm now updating the book, there'll be a new 2.0 version,
there'll be a new version of the book out in mid-April. It's just
expanded and updated, basically. And I've focused a lot, in this book,
this new version, on education, on what I call "the new middle." We knew
what the old middle-class jobs were. Well I would argue that in the flat
world, with certain things being outsourced and digitized, we now really
ought to think about what are the new middle jobs, because there's, we
need a middle class. So what will be the jobs? What I really did last
year, Nayan, was go around to American companies and say, "Who works
here? Him over there, what does he do? She looks like she's got an
interesting job, what's she up to?" And after enough of this, I
basically distilled, down to eight categories, what I called the
categories of the new middle. And these aren't specific jobs, you know,
widget operator here, you know. It's sort of broad categories, and these
will be the new categories of the new middle. I'll go through them very
quickly for you. One is great collaborators. When so many more things
are going to be made in global supply chains, the ability to be a great
collaborator, to be able to work cross-culturally and multinationally,
there's going to be a huge number of jobs around managing and
coordinating these global supply chains. Second are great leveragers,
people who can leverage technology, so one person can do the job of
twenty. Rather than competing with India or China, where twenty people
might do the job of one, you make up for the labor cost by leveraging
technology. Third are great explainers. Boy, there's going to be a whole
industry in explaining. Because there's enormous complexity out there,
so whether you're a teacher, a manager, a journalist, the ability to
explain this complexity is going be in huge demand. Fourth, I would call
great localizers. Great localizers are people who can localize the
global. What does that mean? They can take the power of this global
platform and turn it into a local business. Now that's everything from
the eBay entrepreneur, Mom and Pop who have now started a business on
eBbay, to the garage owner in New Haven, who goes online one day and
says to his partner, "Hey Bill, did you see this? We can get out hubcaps
for half-price from Romania at half the cost that it would take us to
get them from Rochester." So they're leveraging the global platform, by
localizing the global. There'll be a huge industry in that, Nayan.
Fifth, I'd say, are gonna be people who are great adapters. People who
can stay one step ahead of the forces of digitization and automation.
And that's going to apply to a lot of people in a lot of industries.
Sixth would be what I would call people who are passionate
personalizers. If you can bring real passion and a personal touch to any
vanilla task, there's going to be a job for you in the flat world.
Seventh I would call anything green. Nayan, anything green, and there is
a job for you in the twenty-first century. Because green technology is
going to be the industry of the 21st century. So those are some of the
categories that I'm looking at.