How are we listening?
Programming is in flux and, along with it, perhaps the biggest wave to hit radio: the new methods of delivering that programming.
A number of local stations launched podcast versions of their talk shows in the past year. Lynn Cullen or Doug Hoerth fans who miss their WPTT-AM (1360) talk shows while working can download and listen when it's convenient. The WPTT site has about a week's worth of programs archived, with guests and topics listed, making it easy to pinpoint segments of interest.
"All radio stations should take advantage of the opportunity to distribute their content through new media," Pollack says. "Surprisingly, there are still not that many commercial stations in the U.S. offering regular podcasts. However, the number is growing daily."
