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20 Nov 08

Why Enterprise 2.0 Won't Transform Organizations - Tom Davenport

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enterprise2.0 davenport organization skeptiker

the widespread adoption of social media and participative technologies in order to transform culture and decision-making in large organizations.
primary proponent of this movement is HBS professor Andy McAfee
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- He believes they will empower employees, decentralize decisions, free up knowledge, and generally make for better places to work. I share his goal of more democratic organizations and hope he is correct.
- The absence of participative technologies in the past is not the only reason that organizations and expertise are hierarchical
- I freely admit, however, to one key uncertainty. It's going to be very interesting to see what happens when the young bucks and buckettes of today's wired world hit the adult work force. Will they freely submit to such structured information environments as those provided by SAP and Oracle, content and knowledge management systems, and communication by email? Or will they overthrow the computational and communicational status quo with MySpace, MyBlog, and MyWiki
- I think your question misses the point. I don't think that the purpose of "enterprise 2.0" is to make organizations more "democratic." I see social media and social networking as making organizations more agile and efficient through better communications and better sharing of expertise.
- I say this coming from a background in IT management consulting. My view is that business justifications have to be there; the time for "web 2.0 evangelists" is long past
- And E2.0 is going to push those boundaries further, fraying them to shreds as companies try to mine the gray matter of employees, partners, suppliers to get at creative ideas, insights, unspoken expectations that drive commerce.
- You can read Andrew McAfee's response to Tom Davenport's post here.

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Casper Knudsen's Library tagged organization → View Popular

Why Enterprise 2.0 Won't Transform Organizations - Tom Davenport

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