Carolina Caliaba's Library tagged marketing → View Popular

23 Jun 09

Although some people wore the masks because they had colds or were afraid of catching them (and contagion from bird flu was a real fear), the majority of wearers are actually allergic to the cedar pollen that has become so annoyingly common since the end of World War II. Massive deforestation during and after the war was compensated for by thousands of cedar plantings, which unbeknownst to the agrarians at the time, gave off potent pollen on a par with ragweed in the United States. Apparently, the surgical masks, which cover nose and mouth, considerably reduce the intake of the allergens. What’s more, since blowing one’s nose in public is considered bad form (I learned from experience), any reduction of sneezing is as much a question of manners as hygiene. (Interesting though, tissue packages with advertising, for everything from girly shows to currency exchange, is one of the most common advertising give-a-ways on the street.)
On the back of each package were detailed diagrams on how to use the masks, and also how germs — usually presented as little balls of florescent color — were blocked from entering the breathing passages.
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- covering one’s face with a mask has gloomy and sinister connotations (what’s more, Homeland Security would probably ban it).