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Networks, Crowds, and Markets: A Book by David Easley and Jon Kleinberg
"Networks, Crowds, and Markets combines different scientific perspectives in its approach to understanding networks and behavior. Drawing on ideas from economics, sociology, computing and information science, and applied mathematics, it describes the emerging field of study that is growing at the interface of all these areas, addressing fundamental questions about how the social, economic, and technological worlds are connected.
The book is based on an inter-disciplinary course entitled Networks that we teach at Cornell. The book, like the course, is designed at the introductory undergraduate level with no formal prerequisites. To support deeper explorations, most of the chapters are supplemented with optional advanced sections. "
Data Mining: Text Mining, Visualization and Social Media: Influence not as simple as Gladwell would have you believe!
Diffusion of information may ‘long circuit’ the small worlds of social networks. In Kleinberg’s presentation regarding the study of the largest internet chain mail (a petition) he described the role of the threshold model of diffusion in which we require multiple receipts of a stimulus (e.g. a chain mail letter) to pass it on, we are more sensitive to our immediate community – our strong links – than to small-world building weak links. This seems to have some relationship with Watt’s work on Challenging the Influentials Hypothesis and both his criticism of the disease analogy and his focus on the importance of the network structure, not some magical power of the ‘influential’.
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