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Digital Advertising: Who Gets the Highest Ad Rates Online? - Advertising Age - Digital
Online ad rates, we're told, are on an express train to zero, helped along by gagillions of impressions generated by Facebook, Twitter and its ilk, and the networks, exchanges and targeting technologies that allow advertisers to buy audience as a commodity, without dealing with individual sites at all.
A New Silicon Valley Rule? All Great Internet Cos. Build an Ad Network - Advertising Age - DigitalNext
An ad network as a product that connects advertisers with properties that want to run advertisements (websites, applications, etc.), typically with some form of automation and advanced targeting (site, user or geographic).
Winners of the 2009 Forrester Groundswell Awards
Winning In A World Transformed By Social Technologies
New York's NYmag.com Is Ad Age's Magazine A-List Website of the Year - Advertising Age - Special Report: Magazine A-List 2009
New York has distinguished itself as one of the most innovative media brands when it comes to developing non-print businesses that actually deliver.
Why Charging for Online Content (Mostly) Won't Work - Advertising Age - Digital
Why charging for online content won't work and some online revenue model suggestions.
Media News: Five Media Bright Spots in the Recession - Advertising Age - MediaWorks
Here at Ad Age, we decided to find some media properties that are actually moving the needle northward this year.
Why Do U.K. Videos Always Seem to Go Viral? - Advertising Age - Global News
Given all the discussion around social media these days, it's tempting to chalk up all the U.K.'s viral video success to expertise at seeding.
Ads Follow Web Users, and Get Deeply Personal - NYTimes.com
“Now, you’re traveling the Internet with a cookie that indicates you’re this type of consumer: age group X, income level, urban versus rural, presence of children in the household,” said Trey Barrett, a product leader at Acxiom, one of the companies offering this linking to marketers.
Blip.tv Brings Programs to YouTube, Ads to 'Channel Awesome' - Advertising Age - Digital
ndeed, the mid-tail producer (defined as non-studio content produced expressly for the web) is now of greater importance for YouTube as some of TV's most valuable real estate is locked up exclusively with Hulu, and cable networks are increasingly looking to paid solutions like "TV Everywhere" as their preferred model on the web.
Online Media: Why Time Spent on Internet Is Leveling Off - Advertising Age - Digital
Time spent with the internet, as it turns out, doesn't grow indefinitely, forever.
Why Pizza Giants Want Customers to Click, Not Call, for Delivery - Advertising Age - Digital
Five ways to get more people to purchase your product online
Rethinking the Way We Buy and Sell Display Ads - Advertising Age - DigitalNext
To drive the most value from their inventory, media companies and agencies alike need to tailor the sales and packaging of digital media to solving specific marketing objectives. We need to clearly segment between direct-response display and brand display in terms of the 4Ps of price, positioning (premium vs. remnant) product (customized creative ad units vs. dynamically created ads) and placement (direct site placements vs. networks). Each unit should be planned, created and priced differently.
Niche Web Sites Buck Media Struggles - WSJ.com
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"Consumer engagement is shifting toward niche-content experiences.Three to five years from now, people will no longer be drawing a distinction between traditional forms of publishing and what we know as blogs today."
Why the Click Is the Wrong Metric for Online Ads
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"[Online advertising] is not, by any stretch, always direct-response advertising," said ComScore CEO Gian Fulgoni, whose report, "Wither the Click," has been making the rounds in the marketing industry since he introduced it in December at a Wharton Business School conference. "In the offline world, media analysts don't think of an immediate reaction to TV or print ad."
Digital Marketing: Is It Time to Forget Measurement?
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"Your audience moved. Your marketing needs to follow them. Let us show you how the internet can deliver the same quality, scalability and value as TV." As stakeholders in the biggest, most powerful consumer media today, how do we provide the world's leading brand advertisers the quality, scale and value of TV, the prior generation's No. 1 consumer mass media? By making the critical, powerful, yet fragmented content environment of the internet more consistent and more buyable.
Ad Networks Are Transforming Online Advertising - BusinessWeek
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You're kind of spraying and praying
Myths About Online Retail Marketing - Advertising Age - DigitalNext
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Brands need to move the digital channel toward their internal center of gravity, where it can radiate out to integrate and improve all consumer touchpoints, including the in-store experience.
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