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"We call it social influencer relationship management," he said. "We provide them with new content and values they can pass along to their readers to get them involved in the program."

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You've likely seen similar year-end charts -- including the 2009 Year-End Google Zeitgeist, Yahoo's 2009 Year in Review: Top 10 Searches and Microsoft's Top Bing Searches in 2009 -- as well as Twitter's own category-specific seven-part list of Top 10s

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twitter best year-end list 2009

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The folks at Trendrr just introduced something called Twitter sentiment analysis. Let's see how the Twitterati feel about Jay Leno.

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twitter analysis

1. Twitter more closely emulates real life behavior online than anything that preceded it. 2. It's a tool of communications not marketing 3. It works best in many cases w/other SM [social media] tools. 4. It's as diverse in application as the telephone or email. 5. In a few years a biz without twitter will be like a biz without phone.

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Email is being supplanted by other kinds of communications. Here's why—and what it means for the ways we communicate

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Many email-like capabilities would be valuable to Twitter advertisers -- the ability to segment audiences, access dynamic reporting, test and optimize campaigns in real time, conduct A/B creative tests and port newly acquired consumers directly into the Twitter engagement stream.

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Why do we blog, tweet and friend on Facebook? Are we fulfilling the human needs outlined by Abraham Maslov? Or in it for a quick-hit campaign?

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A new study by Anderson Analytics is helping identify social-network users' interests, buying habits, media consumption and more for marketers.

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Thinking of Tweeting?
There's no silver bullet when it comes to Twitter, but here is some common-sense logic agencies should apply to their strategies.

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twitter strategy

We won't vouch for every tweet. Some people should post more, to our taste, while others could turn it down a little. It's up to you. Follow the ones you like.

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In the spirit of Twitter's Follow Fridays, Ad Age's MediaWorks offers a batch of media and marketing people you should follow on Twitter.

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The marketing team behind "The Relapse," the new album from Eminem, is using Twitter to build buzz for what may be the first album of the year to go platinum.

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All those brands trying to figure the ROI of Twitter? They might do well to follow the lead of the local pizza joint.

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t's relatively easy to grasp the tools but more challenging to understand how new technologies have changed communication behaviors and patterns. You're essentially asking people to stop pushing a highly packaged image of their brand and begin to talk with people in communities and social networks. It's the difference between buying your way into a new culture as a tourist and earning your way in as a participating citizen. Like traveling in a foreign country, you get high marks for trying to speak the language, no matter how badly.

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