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Ad Age White Paper: No More Joe Consumer in America - Advertising Age - News
The 2010 Census is expected to find that 309 million people live in the United States. But one person will be missing: the average American.
How Personality Can Predict Media Usage - Advertising Age - News
For instance, people who have a lot of "bravado" -- who prefer to leap before they look -- are 50% more likely than the average person to be heavy consumers of all media. The same is true for people who rank low in "compliance" -- those who chafe at rules and may be sarcastic. They are 60% more likely than the average person to be high consumers of all media.
Online Advertising Effectiveness Depends on Time of Day - Advertising Age - Digital
The research also showed that the best way to reach consumers is during e-commerce activity, when 65% say they're likely to look at ads; 19% report they are "very likely" to do so while they are either researching the best deals or actively shopping online.
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