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Multitasking Moms in Control
Rather than portray mothers as frazzled, she suggests, advertising would be more likely to create a rapport with today's mother if it "pats her on the back" for coping as well as she does with the multiple demands on her time. Another of the survey's findings suggests mothers pride themselves on this ability.
In Holiday Retail Sales, the Best Ad Doesn't Always Win - Advertising Age - News
Again, half of consumers said the promotions didn't influence their shopping, while 22% said the promotion they deemed best caused them to shop at that retailer. About 28% of consumers said they weren't affected, because they regularly shop at a particular retailer.
HP Studies Online Attention and Learns to Predict Virality - Advertising Age - Digital
"If you look at the average -- how many hits-per-unit-time a video gets -- and you look, over time, when the video first appears, it decays and it decays in a particular way, much like radio activity has a half life,"
Ad Age White Paper: No More Joe Consumer in America - Advertising Age - News
The 2010 Census is expected to find that 309 million people live in the United States. But one person will be missing: the average American.
Digital Marketing: Why Bigger Web Ads Aren't a Silver Bullet - Advertising Age - Digital
Dynamic Logic's findings on online ad effectiveness come at a time when web publishers are busy experimenting to see what kinds of ads work best.
Online Media: Why Time Spent on Internet Is Leveling Off - Advertising Age - Digital
Time spent with the internet, as it turns out, doesn't grow indefinitely, forever.
Social Media: Anderson Analytics Reveals Users' Habits - Advertising Age - Digital
A new study by Anderson Analytics is helping identify social-network users' interests, buying habits, media consumption and more for marketers.
Assessing the Power of Ads
Instead, the poll's 18-34-year-olds were the most likely to report that ads were at least somewhat influential in guiding their most recent big purchase, with 45 percent saying so -- vs. 37 percent of the 35-44-year-olds, 28 percent of the 45-54s and 29 percent of those 55-plus.
OPA, comScore Teamed to Tout Banner Ad Value
While branded display ads rarely induce click-throughs, they are impactful. Specifically, the OPA found that exposure to display ads induced users to conduct searches (one in five respondents did so), visit advertisers’ sites (spending 50 percent more time on these sites than users that were not exposed to ads), and shop for products online (spending 10 percent more than average users).
Computers Keep Two-Thirds of Couch Potatoes Company - Advertising Age - Digital: Columns
The "lonely" TV viewer is a rare thing indeed: Much of the time a TV viewer is kept company by his or her computer
Future of Advertising? Print, TV, Online Ads - Advertising Age - News
A research project commissioned late last year with dire-sounding rhetoric about a crisis in advertising has produced decidedly calming conclusions.
How Personality Can Predict Media Usage - Advertising Age - News
For instance, people who have a lot of "bravado" -- who prefer to leap before they look -- are 50% more likely than the average person to be heavy consumers of all media. The same is true for people who rank low in "compliance" -- those who chafe at rules and may be sarcastic. They are 60% more likely than the average person to be high consumers of all media.
Commentary: The growing use of DVRs
There are about 30 million DVR households, a number expected to rise to 50 million -- or 49% of U.S. households -- by the end of 2011. When a show is time-shifted, as many as 70% of ads are avoided, and as users get accustomed to their DVRs, they watch more and more TV in time-shifted mode.
Online Advertising Effectiveness Depends on Time of Day - Advertising Age - Digital
The research also showed that the best way to reach consumers is during e-commerce activity, when 65% say they're likely to look at ads; 19% report they are "very likely" to do so while they are either researching the best deals or actively shopping online.
Study Shows TV’s Impact on Consumer Purchasing Behavior - TVWeek - News
When asked what media boosted awareness, 43% of those questioned said television. Television was named by 40% for increasing interest and 35% for increasing purchase consideration. Television made 33% want to purchase, 32% visit a Web site or store and 26% ultimately make a purchase.
Advertising - Adults Spend 8 Hours a Day in Front of a Screen, Study Finds - NYTimes.com
Slightly older viewers, those ages 25 to 34, spend the most time of any group watching DVD or VCR videos. People ages 35 to 44 spend more time on the Web than other groups, 74 minutes a day on average. The next demographic, 45 to 54 years old, spends the most time on e-mail. Consumers over the age of 65 watch the most live TV, according to the research.
The Surprising Economics of Digital Advertising
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The first is that digital work is more labor intensive because there are inevitably many more executions to be created in a wider range of media. Also, digital campaigns are more dynamic, subject to change even within the lifetime of a campaign, requiring more creative, media planning and buying resources.
Mind - Interruption Can Make an Experience Better - NYTimes.com
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“The reason this happens, we argue, is that we tend to adapt to a variety of experiences, as they’re happening. Listening to a song, watching a TV program, having a massage: these all start out very enjoyable, and within a few minutes we get used to it. Interruptions break that up.In one of their papers, the authors even propose that commercial television evolved culturally to maximize enjoyment
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