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SEO: A Quick Primer on the Difference Between Ecommerce and Content Sites : Innovation :: American Express OPEN Forum
If you run an ecommerce website, you need targeted SEO with landing pages devoted to each product or service. You would then want to optimize those pages for the keywords which your prospects are likely to search when they need your products/services.
In Holiday Retail Sales, the Best Ad Doesn't Always Win - Advertising Age - News
Again, half of consumers said the promotions didn't influence their shopping, while 22% said the promotion they deemed best caused them to shop at that retailer. About 28% of consumers said they weren't affected, because they regularly shop at a particular retailer.
Amazon Is What Customer-Focused E-Commerce Looks Like - Advertising Age - Special Report: Marketer of the Year 2009
Amazon doesn't need heavy-handed tactics like building Twitter feeds and Facebook pages to show it gets social media. All it takes is a quick look at its website to see how customers' voices are central to what makes Amazon.
Branding: Offline Trumps Social Media for Brand Influence - Advertising Age - Digital
Technology has spawned mommy blogs and Twitter networks. But when moms are seeking product advice, it's not all social-media all the time.
Digital Marketing: Why Search May Not Click for Retailers - Advertising Age - Digital
Less than 10% of online retailers' web traffic, on average, comes from search engines, according to an analysis by Nielsen Co.'s Online division.
Retail: P&G Focuses on Shopper Marketing With Ad Agencies - Advertising Age - News
If it doesn't work at the store, it's no longer a good marketing idea for P&G.
Brands Missing In-Store Marketing Opportunities
The report is based on a survey of 88 retailers and manufacturers this spring. It reveals that without working together, brands "get too promotional and miss the bigger picture of consumer engagement in the store, while retailers lack the more nuanced shopper insights that brands can provide."
Shoppers Respond Differently to Store Media
In the survey, more shoppers (32 percent) rated in-store signage as "very effective" than they did out-of-store advertising, including television ads, billboards and other media (27 percent). Compared to older shoppers, though, Generation Y consumers (born between 1982 and 2003) were more likely to regard both indoor and outdoor advertising as "very effective."
How Mobile Makes Bricks-and-Mortar Retail Accountable - Advertising Age - DigitalNext
Marketing return on investment is hard. But what online advertising did for e-commerce, mobile marketing can do for traditional: make it measurable.
Consumer Spending: What's In, What's Out : Consumers: Recessionary Creatures of Habit - BusinessWeek
When the financial chips are down, U.S. consumers behave in some pretty predictable ways: Vacations are out, but home entertainment, bulk buying, and money-saving gadgets are in
Myths About Online Retail Marketing - Advertising Age - DigitalNext
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Brands need to move the digital channel toward their internal center of gravity, where it can radiate out to integrate and improve all consumer touchpoints, including the in-store experience.
Amazon vs. EBay: Who?s the Online Retail King? - Advertising Age - Digital
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When Amazon reported earnings at the end of last month, it showed why it's about the only recession bright spot in retail, as its investments in the buying experience, customer service and smart fourth-quarter promotions have paid off.
MediaPost Publications Personalize Ads For Frequent Online Shoppers and Bigger Spenders 02/05/2009
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The survey finds that the bigger the spender, the greater the interest in personalized ads.
A Magazine?s Effect on Search Traffic Inspires an iPhone App - Advertising Age - DigitalNext
K-C Sticks With Branded Entertainment Over Couponing - Advertising Age - Madison+Vine: Case Study
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"We're seeing decreasing trends in newspaper readership among millennial moms,"..."she's very community-focused, and she's online and engaging, really, in a new definition of community -- maybe people she doesn't know personally but has common interests with."
Recession Opportunities, From Online Video to Pet Care - Advertising Age - News
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Ad Age decided to go digging for some areas that might provide opportunities for the marketing and media industries to not only survive, but even thrive in 2009.
New Info Shoppers - WSJ.com
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The point is that advertising isn't just moving to the Web, it's got to grapple with an entirely new kind of shopper and way of shopping. Marketers now have to balance traditional media, online media, and content that is generated by experts, bloggers and consumers themselves. An astonishing 70% of Americans now say they consult product reviews or consumer ratings before they make their buying decisions
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