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The Future of TV - Advertising Age - MediaWorks
"Whether it be a monitor for video games, DVD players or even a laptop computer. ... The TV is functioning essentially as a giant window into the internet cloud"
Commentary: The growing use of DVRs
There are about 30 million DVR households, a number expected to rise to 50 million -- or 49% of U.S. households -- by the end of 2011. When a show is time-shifted, as many as 70% of ads are avoided, and as users get accustomed to their DVRs, they watch more and more TV in time-shifted mode.
What Convergence? TV’s Hesitant March to the Net - NYTimes.com
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Some industry analysts say TV makers have a point, in that many consumers associate their television with one-way communications they ingest while leaning back on the couch. Browsing the Internet, the thinking goes, is a more immersive, active pursuit.
Skipped Ads May Leave an Impression
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The researchers, who used eye-tracking devices to follow subjects’ gazes as they watched television shows and commercials, found that fast-forwarders spend more time than other commercial-watchers looking at the center of the screen, and tend to let their gaze wander less from point to point.
Brands Are the Stars in New Slew of Online Instructional Videos - Advertising Age - Digital
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Ms. Provost says there is a huge hole to fill on the web -- the need for videos that provide information -- and she believes brands are the perfect entities to fill it.
On the Internet, It’s All About ‘My’ - New York Times
The rise of sites with the “my” prefix is an outgrowth of an increasingly customized world of technology, such as the iPod and TiVo.
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